Contrasting ReposiTrak (NYSE:TRAK) and Vivid Seats (NASDAQ:SEAT)

ReposiTrak (NYSE:TRAK) and Vivid Seats (NASDAQ:SEAT) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, analyst recommendations, valuation and profitability.

Risk and Volatility

ReposiTrak has a beta of 0.82, indicating that its share price is 18% less volatile than the S&P 500. Comparatively, Vivid Seats has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for ReposiTrak and Vivid Seats, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ReposiTrak	0	1	0	0	2.00
Vivid Seats	2	5	2	0	2.00

Vivid Seats has a consensus target price of $9.43, indicating a potential upside of 33.05%. Given Vivid Seats’ higher possible upside, analysts clearly believe Vivid Seats is more favorable than ReposiTrak.

Valuation and Earnings

This table compares ReposiTrak and Vivid Seats”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ReposiTrak	$22.61 million	7.10	$6.98 million	$0.37	23.89
Vivid Seats	$570.78 million	0.13	-$429.30 million	($69.61)	-0.10

ReposiTrak has higher earnings, but lower revenue than Vivid Seats. Vivid Seats is trading at a lower price-to-earnings ratio than ReposiTrak, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares ReposiTrak and Vivid Seats’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ReposiTrak	30.75%	14.44%	12.85%
Vivid Seats	-82.25%	68.65%	5.92%

Institutional and Insider Ownership

27.4% of ReposiTrak shares are owned by institutional investors. Comparatively, 39.9% of Vivid Seats shares are owned by institutional investors. 41.0% of ReposiTrak shares are owned by company insiders. Comparatively, 60.5% of Vivid Seats shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Vivid Seats beats ReposiTrak on 7 of the 13 factors compared between the two stocks.

About ReposiTrak

Park City Group, Inc., a software-as-a-service provider, designs, develops, and markets proprietary software products in North America. The company offers ReposiTrak MarketPlace, a supplier discovery and B2B e-commerce solution; ReposiTrak Compliance and Food Safety solutions, which reduces potential regulatory and legal risk from their supply chain partners; and ReposiTrak Supply Chain solutions that enables customers to manage relationships with suppliers. It also provides ScoreTracker, Vendor Managed Inventory, Store Level Ordering and Replenishment, Enterprise Supply Chain Planning, Fresh Market Manager, and ActionManager supply chain solutions to manage inventory, product mix, and labor. In addition, the company offers business-consulting services to suppliers and retailers in the grocery, convenience store, and specialty retail industries, as well as professional consulting services. It primarily serves multi-store retail chains, wholesalers and distributors, and their suppliers. The company is headquartered in Murray, Utah.

About Vivid Seats

Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers; processes ticket sales on its website and mobile applications through its distribution partners; and sells tickets for sports, concerts, theater events, and other live events. This segment offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and Vivid Picks daily fantasy sports that allows users to partake in contests by making picks from various sport and player matchups. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.