Analysts’ Recent Ratings Changes for e.l.f. Beauty (ELF)

e.l.f. Beauty (NYSE: ELF) has recently received a number of price target changes and ratings updates:

• 7/21/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by TD Cowen. They now have a $85.00 price target on the stock, up from $65.00.
• 7/17/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group Inc. from $90.00 to $97.00. They now have a “buy” rating on the stock.
• 7/16/2026 – e.l.f. Beauty had its price target raised by UBS Group AG from $60.00 to $80.00. They now have a “neutral” rating on the stock.
• 7/16/2026 – e.l.f. Beauty had its price target raised by JPMorgan Chase & Co. from $80.00 to $94.00. They now have an “overweight” rating on the stock.
• 7/14/2026 – e.l.f. Beauty had its price target raised by Raymond James Financial, Inc. from $85.00 to $87.00. They now have a “strong-buy” rating on the stock.
• 7/14/2026 – e.l.f. Beauty had its price target raised by Citigroup Inc. from $87.00 to $92.00. They now have a “buy” rating on the stock.
• 6/18/2026 – e.l.f. Beauty was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 6/16/2026 – e.l.f. Beauty had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $64.00 price target on the stock.
• 6/12/2026 – e.l.f. Beauty had its “neutral” rating reaffirmed by Piper Sandler.
• 6/11/2026 – e.l.f. Beauty is now covered by Sanford C. Bernstein. They set a “market perform” rating and a $60.00 price target on the stock.
• 6/11/2026 – e.l.f. Beauty is now covered by Sanford C. Bernstein. They set a “market perform” rating and a $60.00 price target on the stock.
• 6/4/2026 – e.l.f. Beauty was downgraded by Weiss Ratings from “sell (d+)” to “sell (d)”.
• 5/26/2026 – e.l.f. Beauty had its price target lowered by B. Riley Financial, Inc. from $130.00 to $70.00. They now have a “buy” rating on the stock.

Insider Buying and Selling at e.l.f. Beauty

In other e.l.f. Beauty news, insider Kory Marchisotto sold 23,796 shares of the business’s stock in a transaction on Monday, April 27th. The stock was sold at an average price of $63.66, for a total value of $1,514,853.36. Following the completion of the transaction, the insider directly owned 152,417 shares in the company, valued at approximately $9,702,866.22. The trade was a 13.50% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Jennifer Catherine Hartnett sold 25,357 shares of the stock in a transaction on Wednesday, July 1st. The stock was sold at an average price of $80.00, for a total value of $2,028,560.00. Following the transaction, the insider directly owned 28,699 shares in the company, valued at approximately $2,295,920. This represents a 46.91% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders have sold 278,988 shares of company stock valued at $18,354,580. 3.50% of the stock is owned by corporate insiders.

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.