Hartford Financial Management Inc. lifted its position in shares of Alphabet Inc. (NASDAQ:GOOG – Free Report) by 13.0% during the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 28,830 shares of the information services provider’s stock after purchasing an additional 3,318 shares during the period. Alphabet accounts for approximately 1.9% of Hartford Financial Management Inc.’s investment portfolio, making the stock its 13th biggest holding. Hartford Financial Management Inc.’s holdings in Alphabet were worth $7,022,000 at the end of the most recent reporting period.
Several other institutional investors have also added to or reduced their stakes in GOOG. Brighton Jones LLC boosted its position in shares of Alphabet by 5.6% in the fourth quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock valued at $22,901,000 after acquiring an additional 6,410 shares during the period. Parkshore Wealth Management Inc. acquired a new stake in Alphabet in the 2nd quarter worth about $202,000. Rooted Wealth Advisors Inc. boosted its holdings in Alphabet by 34.1% in the 2nd quarter. Rooted Wealth Advisors Inc. now owns 5,105 shares of the information services provider’s stock valued at $926,000 after purchasing an additional 1,299 shares during the period. Farmers & Merchants Investments Inc. grew its position in shares of Alphabet by 1.2% during the 2nd quarter. Farmers & Merchants Investments Inc. now owns 146,022 shares of the information services provider’s stock worth $25,903,000 after purchasing an additional 1,749 shares in the last quarter. Finally, LCM Capital Management Inc increased its holdings in shares of Alphabet by 2.8% during the second quarter. LCM Capital Management Inc now owns 3,440 shares of the information services provider’s stock worth $610,000 after purchasing an additional 93 shares during the period. 27.26% of the stock is currently owned by institutional investors.
Trending Headlines about Alphabet
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: Strong commercial traction for Gemini AI — reports show a surge in sales of Gemini models, supporting Alphabet’s AI revenue thesis and cloud monetization outlook. Google Sees Surge in Sales of Gemini AI Models
- Positive Sentiment: Usage growth: Gemini API calls have more than doubled in recent months, indicating rising developer and enterprise adoption that should help drive ad and cloud revenue over time. Gemini Usage Explodes as API Calls More than Double in Five Months
- Positive Sentiment: Wall Street bullishness: several analysts raised targets this week (examples: UBS $345, RBC to $375, BofA $370), reinforcing upside expectations tied to AI advertising and cloud momentum. New Analyst Forecast: $GOOGL Given $345 Price Target RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
- Neutral Sentiment: Macro/sector moves: Goldman and other banks are broadly boosting tech price targets, a tailwind for sentiment but not an immediate catalyst for price action. Goldman Sachs Raising Price Targets 10%+ on Tech and Financial Blue Chip Giants
- Neutral Sentiment: Positive longer-term narrative: multiple pieces highlight strong Q4 results, a large AI-driven cloud backlog and historical shareholder returns, supporting a constructive medium-term case. Investors’ Confidence Boosted Alphabet (GOOG) in Q4
- Negative Sentiment: Macro/headline risk: President Trump’s tariff rhetoric (Greenland) and EU tariff talk spurred a tech-led selloff that pressured GOOG alongside peers — a short-term headwind unrelated to fundamentals. NVDA, GOOGL, AMZN: Trump’s Greenland Gambit Rattles Big Tech as EU Weighs Salvo
- Negative Sentiment: Outperformance fade / profit-taking: coverage noted Alphabet fell more than the broader market today, reflecting profit-taking after strong 2025 gains. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market
- Negative Sentiment: Isomorphic Labs delay: Google-backed drug-discovery unit pushed its first clinical trials to late 2026, trimming a speculative long-term upside driver. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
- Negative Sentiment: Insider selling highlighted by data services (large recent insider disposals) can amplify short-term caution among some investors. New Analyst Forecast: $GOOGL Given $345 Price Target (insider data)
Alphabet Stock Performance
Alphabet (NASDAQ:GOOG – Get Free Report) last posted its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. The company had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The firm’s quarterly revenue was up 15.9% compared to the same quarter last year. During the same period last year, the company posted $2.12 EPS. As a group, analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.
Alphabet Announces Dividend
The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s payout ratio is presently 8.28%.
Insider Transactions at Alphabet
In other Alphabet news, insider John Kent Walker sold 17,829 shares of the company’s stock in a transaction dated Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider owned 42,972 shares of the company’s stock, valued at $13,531,453.08. This represents a 29.32% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the transaction, the chief accounting officer owned 11,739 shares of the company’s stock, valued at $3,383,884.14. This represents a 19.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 192,687 shares of company stock worth $58,728,068. Corporate insiders own 12.99% of the company’s stock.
Analyst Upgrades and Downgrades
Several brokerages recently issued reports on GOOG. Citigroup reiterated a “market outperform” rating on shares of Alphabet in a research note on Wednesday, December 17th. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and set a $370.00 target price on shares of Alphabet in a report on Tuesday. Cantor Fitzgerald reaffirmed a “neutral” rating on shares of Alphabet in a research note on Tuesday. Oppenheimer increased their price objective on shares of Alphabet from $300.00 to $345.00 and gave the stock an “outperform” rating in a research note on Thursday, October 30th. Finally, Phillip Securities upgraded shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research report on Friday, November 7th. Seven investment analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Buy” and a consensus target price of $321.97.
Get Our Latest Research Report on Alphabet
Alphabet Profile
Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.
Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.
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