JD Sports Fashion (LON:JD) Given Hold Rating at Shore Capital

Shore Capital reaffirmed their hold rating on shares of JD Sports Fashion (LON:JD) in a research note released on Wednesday, Marketbeat Ratings reports.

JD has been the subject of several other reports. UBS Group restated a “neutral” rating and set a GBX 94 price target on shares of JD Sports Fashion in a research note on Friday, January 16th. Berenberg Bank reiterated a “buy” rating and set a GBX 155 target price on shares of JD Sports Fashion in a report on Wednesday, September 24th. Citigroup raised their price target on shares of JD Sports Fashion from GBX 95 to GBX 104 and gave the company a “neutral” rating in a report on Friday, October 3rd. Peel Hunt reiterated a “buy” rating and set a GBX 200 price objective on shares of JD Sports Fashion in a research note on Thursday, November 20th. Finally, Deutsche Bank Aktiengesellschaft dropped their price objective on shares of JD Sports Fashion from GBX 100 to GBX 95 and set a “hold” rating for the company in a research report on Friday, November 21st. Three investment analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus price target of GBX 114.75.

JD Sports Fashion Stock Down 1.6%

Shares of LON JD opened at GBX 78.28 on Wednesday. The stock has a market cap of £4.05 billion, a PE ratio of 782.80, a PEG ratio of 1.05 and a beta of 1.65. The company has a debt-to-equity ratio of 133.23, a current ratio of 1.42 and a quick ratio of 0.71. The company’s 50-day moving average is GBX 81.52 and its two-hundred day moving average is GBX 88.21.

JD Sports Fashion announced that its Board of Directors has initiated a share buyback program on Thursday, September 25th that allows the company to buyback 0 outstanding shares. This buyback authorization allows the company to purchase shares of its stock through open market purchases. Shares buyback programs are usually an indication that the company’s board believes its shares are undervalued.

JD Sports Fashion News Roundup

Here are the key news stories impacting JD Sports Fashion this week:

• Positive Sentiment: Management says US sales improved and profit is expected to meet market expectations, which supports near‑term earnings stability. Article Title
• Positive Sentiment: JD is investing in AI-enabled shopping and digital experiences — a strategic push that could boost conversion and margins over time if execution scales. Article Title
• Neutral Sentiment: Analysts at Shore Capital reaffirmed a “hold” rating, implying limited near‑term upside from broker views and signalling investor caution. Article Title
• Neutral Sentiment: Company describes peak (Christmas) trading as resilient against a volatile consumer backdrop — a mixed read that suggests some operational strength but limited momentum. Article Title
• Negative Sentiment: Underlying sales declined over the Christmas trading period, signalling soft demand in core markets and creating pressure on top‑line growth. Article Title
• Negative Sentiment: Q4 sales slipped and management flagged “muted” growth ahead on weak UK and European trading — a forward signal that could weigh on the stock until evidence of recovery appears. Article Title

JD Sports Fashion Company Profile

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands.