Bey Douglas LLC Sells 5,377 Shares of Salesforce Inc. $CRM

Bey Douglas LLC trimmed its stake in Salesforce Inc. (NYSE:CRM) by 26.1% in the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 15,239 shares of the CRM provider’s stock after selling 5,377 shares during the period. Salesforce accounts for approximately 2.7% of Bey Douglas LLC’s holdings, making the stock its 17th largest position. Bey Douglas LLC’s holdings in Salesforce were worth $3,612,000 as of its most recent SEC filing.

Other institutional investors and hedge funds also recently bought and sold shares of the company. Avantax Advisory Services Inc. grew its position in shares of Salesforce by 4.0% during the second quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock worth $23,814,000 after purchasing an additional 3,387 shares in the last quarter. Grant Private Wealth Management Inc bought a new position in Salesforce in the 3rd quarter worth approximately $1,458,000. Advyzon Investment Management LLC grew its holdings in Salesforce by 57.4% during the 2nd quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock valued at $514,000 after buying an additional 687 shares in the last quarter. CX Institutional raised its position in shares of Salesforce by 78.0% during the third quarter. CX Institutional now owns 43,186 shares of the CRM provider’s stock valued at $10,235,000 after buying an additional 18,927 shares during the last quarter. Finally, Atalanta Sosnoff Capital LLC raised its position in shares of Salesforce by 8.5% during the second quarter. Atalanta Sosnoff Capital LLC now owns 206,614 shares of the CRM provider’s stock valued at $56,342,000 after buying an additional 16,176 shares during the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

Several equities analysts recently weighed in on CRM shares. Piper Sandler reaffirmed an “overweight” rating on shares of Salesforce in a research note on Thursday, December 4th. The Goldman Sachs Group started coverage on Salesforce in a research report on Monday, January 12th. They set a “buy” rating and a $330.00 price objective for the company. Mizuho set a $340.00 target price on Salesforce in a report on Wednesday, December 10th. DA Davidson increased their price target on Salesforce from $225.00 to $235.00 and gave the company a “neutral” rating in a research note on Friday, December 5th. Finally, Sanford C. Bernstein restated an “underperform” rating on shares of Salesforce in a report on Thursday, December 4th. One analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $324.51.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Contrarian buy thesis — A Seeking Alpha piece argues the recent selloff is overdone and upgrades CRM as a buying opportunity, highlighting valuation and long-term growth prospects. Salesforce: The Selloff Is Overdone, A Contrarian Buy Opportunity (Rating Upgrade)
• Positive Sentiment: Attractive on weakness — Coverage from Yahoo and Benzinga highlights that recent price weakness has made CRM look more attractive to value-oriented and technical traders, suggesting a potential bottoming setup for investors watching valuation and multiple expansion. Is Salesforce (CRM) Looking Attractive Again After Recent Share Price Weakness?
• Neutral Sentiment: Earnings preview & near-term catalysts — An earnings preview (MSN) outlines expectations and what to watch on guidance and subscription growth; results/guidance will likely move the stock near term. Salesforce earnings preview: What to expect
• Neutral Sentiment: Mixed multi-year returns & valuation checks — Analysts and outlets have run valuation checks after recent declines, producing balanced takes that could support either consolidation or a rebound depending on upcoming results. Salesforce (CRM) Valuation Check After Recent Share Price Weakness And Mixed Multi Year Returns
• Negative Sentiment: Competitive pressure in life sciences — A diginomica analysis warns that Veeva is challenging Salesforce’s services positioning in life-sciences verticals, a potential revenue and margin headwind for a key industry segment. Veeva vs Salesforce – the services questions that Life Sciences organizations need to be asking – and time is running out
• Negative Sentiment: Regulatory risk from AI comments — CEO Marc Benioff’s public call for AI regulation (CNBC) underscores growing policy risk and could concern investors about tighter rules or reputational fallout related to AI safety. Salesforce’s Benioff calls for AI regulation, says models have become ‘suicide coaches’
• Negative Sentiment: Inclusion on “avoid” lists and investor anxiety — 247WallStreet and Forbes pieces flag CRM among names or themes to be cautious about, and Forbes outlines factors spooking investors (multiple compression, slower growth segments), which amplifies downside risk if sentiment worsens. Top 5 Stocks to Avoid Despite the AI Hype What Is Spooking CRM Stock Investors?
• Neutral Sentiment: Sentiment & analyst views — Commentary (InsiderMonkey on Jim Cramer, Benzinga pieces) notes a split between CRM’s high-growth cloud segments and slower legacy areas; that divergence will shape near-term analyst reactions. Jim Cramer Points Out Split in Salesforce (CRM)’s Business

Insider Activity at Salesforce

In other news, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the sale, the insider directly owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. The trade was a 49.07% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Neelie Kroes sold 3,893 shares of the firm’s stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the transaction, the director directly owned 7,299 shares in the company, valued at $1,742,271.30. This represents a 34.78% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 147,677 shares of company stock worth $34,865,371 over the last quarter. 3.00% of the stock is owned by insiders.

Salesforce Trading Up 0.7%

Shares of CRM opened at $221.52 on Thursday. The company’s fifty day simple moving average is $248.09 and its 200-day simple moving average is $249.45. The company has a market cap of $207.56 billion, a P/E ratio of 29.58, a P/E/G ratio of 1.64 and a beta of 1.26. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. Salesforce Inc. has a twelve month low of $218.96 and a twelve month high of $367.09.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 EPS for the quarter, beating the consensus estimate of $2.86 by $0.39. The company had revenue of $10.26 billion for the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm’s revenue was up 9.1% compared to the same quarter last year. During the same period in the prior year, the firm posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, analysts expect that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Thursday, December 18th were paid a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date of this dividend was Thursday, December 18th. Salesforce’s dividend payout ratio (DPR) is currently 22.16%.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.