Amazon.com, Inc. $AMZN Stake Boosted by Benjamin Edwards Inc.

Benjamin Edwards Inc. boosted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 38.1% in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 290,221 shares of the e-commerce giant’s stock after purchasing an additional 80,098 shares during the period. Amazon.com accounts for approximately 0.7% of Benjamin Edwards Inc.’s portfolio, making the stock its 26th biggest position. Benjamin Edwards Inc.’s holdings in Amazon.com were worth $63,723,000 at the end of the most recent reporting period.

Several other hedge funds also recently bought and sold shares of AMZN. Waycross Investment Management Co raised its position in Amazon.com by 10.8% during the third quarter. Waycross Investment Management Co now owns 2,658 shares of the e-commerce giant’s stock valued at $584,000 after acquiring an additional 260 shares in the last quarter. Barnes Dennig Private Wealth Management LLC grew its position in Amazon.com by 9.9% in the third quarter. Barnes Dennig Private Wealth Management LLC now owns 4,469 shares of the e-commerce giant’s stock worth $981,000 after acquiring an additional 403 shares in the last quarter. B&D White Capital Company LLC increased its stake in shares of Amazon.com by 21.0% during the 3rd quarter. B&D White Capital Company LLC now owns 619,144 shares of the e-commerce giant’s stock worth $135,945,000 after purchasing an additional 107,288 shares during the last quarter. Lecap Asset Management Ltd. raised its holdings in shares of Amazon.com by 34.3% during the 3rd quarter. Lecap Asset Management Ltd. now owns 5,213 shares of the e-commerce giant’s stock valued at $1,145,000 after purchasing an additional 1,330 shares in the last quarter. Finally, Noesis Capital Mangement Corp raised its holdings in shares of Amazon.com by 3.6% during the 3rd quarter. Noesis Capital Mangement Corp now owns 81,452 shares of the e-commerce giant’s stock valued at $17,885,000 after purchasing an additional 2,819 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

AMZN has been the topic of several analyst reports. Wolfe Research reissued an “outperform” rating and set a $275.00 target price on shares of Amazon.com in a research report on Monday, January 5th. Maxim Group increased their price objective on Amazon.com from $272.00 to $280.00 and gave the company a “buy” rating in a report on Friday, October 31st. President Capital upped their target price on Amazon.com from $280.00 to $320.00 and gave the stock a “buy” rating in a research report on Tuesday, November 4th. Daiwa Capital Markets lifted their price target on shares of Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research report on Tuesday, November 11th. Finally, Raymond James Financial reduced their price objective on shares of Amazon.com from $275.00 to $260.00 and set an “outperform” rating for the company in a research note on Thursday, January 15th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $295.42.

Amazon.com Trading Up 1.3%

Shares of AMZN stock opened at $234.34 on Friday. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The firm’s fifty day simple moving average is $231.59 and its 200 day simple moving average is $228.89. The firm has a market capitalization of $2.51 trillion, a P/E ratio of 33.10, a price-to-earnings-growth ratio of 1.45 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. During the same period in the prior year, the firm earned $1.43 EPS. The business’s revenue was up 13.4% on a year-over-year basis. As a group, sell-side analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Several analysts raised price targets and reiterated buy ratings, supporting upside expectations for valuation and growth (TD Cowen, Scotiabank, Arete). TD Cowen raises PT to $315 Scotiabank raises PT to $300 Arete raises PT to $283
• Positive Sentiment: Amazon is being highlighted as a leading AI beneficiary (Bernstein notes a strong AI bull case) and continues to roll out AI products—most notably a Health AI assistant for One Medical—which supports AWS/AI growth narratives. Bernstein: AMZN strong AI bull case Amazon launches AI tool for One Medical
• Positive Sentiment: Brick-and-mortar expansion: Amazon plans its largest-ever retail/fulfillment “big-box” store in the Chicago suburbs, signaling new omnichannel scale and potentially faster local fulfillment. WSJ: Amazon launching largest-ever store
• Neutral Sentiment: Amazon set its Q4 2025 earnings webcast for Feb. 5 — a near-term catalyst where guidance and AWS commentary could move the stock. Earnings webcast Feb. 5
• Neutral Sentiment: Market commentators (e.g., Jim Cramer) note potential rotation back into the Magnificent Seven over time — a thematic tailwind but not immediate. Cramer: Mag 7 rotation possible
• Negative Sentiment: Reports say Amazon plans another round of corporate job cuts next week as it pursues roughly 30,000 white‑collar reductions — a sign of cost-cutting but also of internal pressure on growth and morale. That pushed some investor caution. Reuters: Amazon plans more corporate job cuts NYPost: More job cuts planned
• Negative Sentiment: Some sell‑side and technical warnings: Raymond James trimmed its target citing agentic commerce headwinds, Rothschild & Co Redburn lowered its PT to $230, and chart-focused pieces flagged a risky technical pattern — all factors that can dampen near-term upside. Raymond James trims target Rothschild lowers PT to $230 Invezz: technical warning
• Negative Sentiment: Institutional activity: Cypress Funds trimmed its Amazon stake, a small but visible sign of portfolio rebalancing. Cypress Funds trims stake

Insider Buying and Selling at Amazon.com

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of the business’s stock in a transaction that occurred on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the sale, the chief executive officer owned 505,934 shares in the company, valued at approximately $117,993,927.48. This represents a 0.49% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 79,734 shares of company stock valued at $18,534,017 over the last quarter. Company insiders own 9.70% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.