Apple Inc. $AAPL is Centennial Wealth Advisory LLC’s 10th Largest Position

Centennial Wealth Advisory LLC boosted its holdings in shares of Apple Inc. (NASDAQ:AAPL) by 8.2% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 32,770 shares of the iPhone maker’s stock after purchasing an additional 2,481 shares during the quarter. Apple comprises about 2.3% of Centennial Wealth Advisory LLC’s investment portfolio, making the stock its 10th largest position. Centennial Wealth Advisory LLC’s holdings in Apple were worth $8,344,000 at the end of the most recent quarter.

Other institutional investors have also bought and sold shares of the company. Ryan Investment Management Inc. purchased a new position in Apple in the second quarter worth about $31,000. ROSS JOHNSON & Associates LLC raised its position in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after purchasing an additional 180 shares during the period. Nexus Investment Management ULC lifted its stake in shares of Apple by 333.3% in the 2nd quarter. Nexus Investment Management ULC now owns 260 shares of the iPhone maker’s stock valued at $53,000 after purchasing an additional 200 shares during the last quarter. LSV Asset Management purchased a new position in shares of Apple in the 4th quarter worth approximately $65,000. Finally, Morgan Dempsey Capital Management LLC boosted its holdings in shares of Apple by 41.0% in the 2nd quarter. Morgan Dempsey Capital Management LLC now owns 430 shares of the iPhone maker’s stock worth $88,000 after purchasing an additional 125 shares during the period. Institutional investors own 67.73% of the company’s stock.

Apple Trading Up 0.3%

AAPL stock opened at $248.35 on Friday. Apple Inc. has a 12 month low of $169.21 and a 12 month high of $288.62. The firm’s 50-day moving average is $269.93 and its 200 day moving average is $249.53. The company has a market capitalization of $3.65 trillion, a PE ratio of 33.25, a P/E/G ratio of 2.32 and a beta of 1.09. The company has a debt-to-equity ratio of 1.06, a current ratio of 0.89 and a quick ratio of 0.86.

Apple (NASDAQ:AAPL) last issued its earnings results on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, topping analysts’ consensus estimates of $1.74 by $0.11. The business had revenue of $102.47 billion for the quarter, compared to the consensus estimate of $101.65 billion. Apple had a net margin of 26.92% and a return on equity of 164.05%. The company’s revenue for the quarter was up 8.7% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.64 EPS. On average, research analysts anticipate that Apple Inc. will post 7.28 EPS for the current year.

Apple Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, November 13th. Investors of record on Monday, November 10th were paid a $0.26 dividend. The ex-dividend date of this dividend was Monday, November 10th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple’s dividend payout ratio is 13.92%.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Multiple reports say Apple will turn Siri into a ChatGPT-style chatbot (reportedly using Google’s Gemini) later this year — a major AI product pivot that could re-accelerate services engagement and investor sentiment. Bloomberg: Apple to revamp Siri as a built-in chatbot
• Positive Sentiment: Reports that Apple is developing an AI wearable “pin” (screenless assistant) and racing to match OpenAI/others add another potential new hardware revenue stream and extend Apple’s AI narrative. Product optionality tends to support higher multiples if execution follows. TechCrunch: Apple developing an AI wearable
• Positive Sentiment: Counterpoint/market reports show Apple regained top smartphone share in China with >28% shipment growth in Q4 — a strong regional performance that supports iPhone unit/ASP assumptions going into earnings. Reuters/24/7 Wall St.: Apple’s surge in China
• Positive Sentiment: Analyst support is building: Evercore added Apple to a tactical outperform list and bullish price targets (and other firms reiterated confidence), which can amplify any positive earnings surprise. Evercore reaffirmation / analyst coverage
• Positive Sentiment: MarketBeat and others argue Apple’s sell-off looks oversold technically (RSI at multiyear lows) and fundamentals remain intact — this sets up a potentially asymmetric upside into earnings if results beat. MarketBeat: Sell-off may be overdone
• Neutral Sentiment: Multiple previews and threads outline accounting items and expectations ahead of the Jan. 29 report — important for short-term volatility but outcome-dependent. Zacks: Wall Street earnings expectations
• Neutral Sentiment: Jim Cramer and other commentators are defending Apple/Big Tech exposure and debating the recent pullback — helpful for sentiment but not a direct fundamental driver. CNBC: Jim Cramer on Magnificent Seven
• Neutral Sentiment: Apple/Netflix Best Picture nomination and Funding Circle adding Apple Pay listings are PR/brand positives but unlikely to move the stock materially. Benzinga: Oscar nominations
• Negative Sentiment: Apple asked an Indian court to block the competition authority from seeking global financials in an app-store probe — prolonged regulatory fights could raise compliance costs and create uncertainty in a key growth market. Reuters: Apple asks Indian court to stop antitrust body
• Negative Sentiment: Apple China announced short-term discounts on products — could provide a sales boost but may signal promotional pressure or slowing near-term demand in the region. Reuters: Apple China discounts
• Negative Sentiment: Portfolio moves (e.g., Cypress Funds trimming ~29k shares) and macro shocks (tariff/geopolitical fears linked to market drops) add selling pressure into earnings season. TipRanks: Cypress Funds cuts stake

Analysts Set New Price Targets

Several analysts recently weighed in on the company. Rosenblatt Securities increased their price target on Apple from $241.00 to $250.00 and gave the company a “neutral” rating in a report on Friday, October 31st. Sanford C. Bernstein set a $325.00 price objective on shares of Apple in a research report on Monday, November 3rd. Citigroup restated a “buy” rating and issued a $315.00 target price (down previously from $330.00) on shares of Apple in a report on Tuesday. JPMorgan Chase & Co. lifted their price target on shares of Apple from $290.00 to $305.00 and gave the stock an “overweight” rating in a research note on Friday, October 31st. Finally, Melius Research set a $345.00 price objective on shares of Apple in a research report on Friday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty have issued a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $281.70.

Insider Buying and Selling

In other Apple news, insider Chris Kondo sold 3,752 shares of Apple stock in a transaction on Friday, November 7th. The stock was sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the completion of the sale, the insider directly owned 15,098 shares of the company’s stock, valued at $4,095,030.54. The trade was a 19.90% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. 0.06% of the stock is owned by insiders.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.