Strategic Planning Group LLC Acquires 18,600 Shares of Amazon.com, Inc. $AMZN

Strategic Planning Group LLC grew its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 13.8% in the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 153,424 shares of the e-commerce giant’s stock after buying an additional 18,600 shares during the quarter. Amazon.com accounts for 4.6% of Strategic Planning Group LLC’s portfolio, making the stock its 4th largest position. Strategic Planning Group LLC’s holdings in Amazon.com were worth $33,687,000 as of its most recent SEC filing.

Other hedge funds have also made changes to their positions in the company. Kingstone Capital Partners Texas LLC lifted its stake in shares of Amazon.com by 542,733.6% during the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after purchasing an additional 132,616,953 shares in the last quarter. Norges Bank purchased a new stake in shares of Amazon.com during the 2nd quarter valued at about $27,438,011,000. Nuveen LLC acquired a new position in Amazon.com during the 1st quarter worth approximately $11,674,091,000. Vanguard Group Inc. boosted its holdings in Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares during the period. Finally, Laurel Wealth Advisors LLC grew its position in Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after acquiring an additional 12,122,668 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Analyst Ratings Changes

AMZN has been the topic of a number of recent research reports. Monness Crespi & Hardt boosted their target price on shares of Amazon.com from $275.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Evercore ISI reaffirmed an “outperform” rating on shares of Amazon.com in a research note on Monday, January 5th. Sanford C. Bernstein set a $300.00 price objective on shares of Amazon.com and gave the stock an “outperform” rating in a report on Friday, October 31st. JPMorgan Chase & Co. restated a “buy” rating and set a $305.00 target price on shares of Amazon.com in a research note on Friday, December 12th. Finally, Susquehanna set a $300.00 target price on Amazon.com and gave the stock a “positive” rating in a research report on Friday, October 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and a consensus price target of $295.42.

Insider Transactions at Amazon.com

In other Amazon.com news, Director Jonathan Rubinstein sold 8,173 shares of the stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the sale, the director directly owned 80,030 shares of the company’s stock, valued at approximately $20,009,900.90. This represents a 9.27% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the transaction, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 79,734 shares of company stock valued at $18,534,017 over the last quarter. Insiders own 9.70% of the company’s stock.

Amazon.com Stock Up 2.1%

Shares of Amazon.com stock opened at $239.16 on Friday. The business has a 50-day moving average price of $231.68 and a 200 day moving average price of $229.00. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The firm has a market cap of $2.56 trillion, a P/E ratio of 33.78, a P/E/G ratio of 1.47 and a beta of 1.37. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. During the same quarter last year, the firm earned $1.43 EPS. The business’s revenue was up 13.4% on a year-over-year basis. On average, sell-side analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
• Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
• Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big‑box market share. Amazon Bets Big On Brick-And-Mortar
• Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
• Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie‑ins) that are strategically interesting but unlikely to move near‑term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
• Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near‑term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
• Negative Sentiment: Some sell‑side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near‑term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.