Invested Advisors Buys New Position in Amazon.com, Inc. $AMZN

Invested Advisors bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm bought 3,614 shares of the e-commerce giant’s stock, valued at approximately $803,000. Amazon.com accounts for about 1.1% of Invested Advisors’ investment portfolio, making the stock its 24th largest position.

Several other institutional investors have also recently added to or reduced their stakes in AMZN. Carderock Capital Management Inc. bought a new position in Amazon.com during the second quarter worth $27,000. Maryland Capital Advisors Inc. raised its holdings in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 95 shares during the period. Ryan Investment Management Inc. bought a new position in shares of Amazon.com during the 2nd quarter worth about $48,000. Cooksen Wealth LLC grew its stake in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares during the period. Finally, PayPay Securities Corp increased its position in Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
• Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
• Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big‑box market share. Amazon Bets Big On Brick-And-Mortar
• Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
• Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie‑ins) that are strategically interesting but unlikely to move near‑term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
• Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near‑term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
• Negative Sentiment: Some sell‑side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near‑term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast

Analyst Ratings Changes

Several brokerages have issued reports on AMZN. Wells Fargo & Company reiterated an “overweight” rating and issued a $301.00 price target (up previously from $295.00) on shares of Amazon.com in a report on Monday, January 12th. Zacks Research cut Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Thursday, January 1st. Oppenheimer restated an “outperform” rating and set a $305.00 price target (up previously from $290.00) on shares of Amazon.com in a research note on Monday, December 1st. Wall Street Zen downgraded shares of Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Finally, Maxim Group lifted their price objective on shares of Amazon.com from $272.00 to $280.00 and gave the company a “buy” rating in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $295.42.

Amazon.com Trading Up 2.1%

Shares of Amazon.com stock opened at $239.16 on Friday. The firm has a market cap of $2.56 trillion, a PE ratio of 33.78, a P/E/G ratio of 1.47 and a beta of 1.37. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The stock has a fifty day moving average price of $231.68 and a 200-day moving average price of $229.00.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. Amazon.com’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the business posted $1.43 EPS. Equities research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Keith Brian Alexander sold 900 shares of the stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the sale, the director directly owned 7,170 shares in the company, valued at approximately $1,670,610. The trade was a 11.15% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 79,734 shares of company stock worth $18,534,017. Company insiders own 9.70% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.