BNP Paribas Exane Cuts ServiceNow (NYSE:NOW) Price Target to $120.00

ServiceNow (NYSE:NOW) had its price objective cut by BNP Paribas Exane from $186.00 to $120.00 in a report issued on Thursday morning,MarketScreener reports. They currently have a neutral rating on the information technology services provider’s stock.

NOW has been the subject of a number of other research reports. Guggenheim raised shares of ServiceNow from a “sell” rating to a “neutral” rating in a report on Tuesday, December 16th. Oppenheimer restated an “outperform” rating and issued a $175.00 target price (down previously from $200.00) on shares of ServiceNow in a research note on Wednesday. UBS Group set a $175.00 price target on ServiceNow in a research note on Wednesday. Morgan Stanley set a $263.00 price objective on ServiceNow and gave the company an “overweight” rating in a report on Thursday, October 30th. Finally, Macquarie reaffirmed a “neutral” rating and set a $172.00 target price on shares of ServiceNow in a report on Thursday, January 8th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have given a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $204.24.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $133.09 on Thursday. The company has a 50 day moving average price of $153.50 and a 200 day moving average price of $173.09. The firm has a market capitalization of $138.20 billion, a P/E ratio of 80.47, a PEG ratio of 2.29 and a beta of 0.98. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a 52 week low of $123.78 and a 52 week high of $239.62.

Insider Activity

In related news, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the transaction, the insider directly owned 2,705 shares in the company, valued at approximately $442,294.55. This trade represents a 36.05% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Jacqueline P. Canney sold 470 shares of the company’s stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total value of $77,745.52. Following the completion of the sale, the insider owned 15,135 shares in the company, valued at approximately $2,503,571.16. This represents a 3.01% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 15,310 shares of company stock valued at $2,533,585 over the last 90 days. Company insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Kilter Group LLC purchased a new stake in shares of ServiceNow during the 2nd quarter worth about $25,000. IAG Wealth Partners LLC raised its holdings in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the period. Noble Wealth Management PBC raised its holdings in ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares during the period. Lodestone Wealth Management LLC purchased a new position in ServiceNow during the fourth quarter worth approximately $26,000. Finally, Albion Financial Group UT grew its holdings in ServiceNow by 400.0% in the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock valued at $26,000 after purchasing an additional 136 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.