Robert W. Baird Cuts ServiceNow (NYSE:NOW) Price Target to $190.00

ServiceNow (NYSE:NOW) had its target price trimmed by Robert W. Baird from $250.00 to $190.00 in a research note released on Thursday morning,MarketScreener reports. The brokerage currently has an outperform rating on the information technology services provider’s stock.

Several other research analysts have also recently weighed in on the stock. Zacks Research cut shares of ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. UBS Group set a $175.00 target price on ServiceNow in a research report on Wednesday. Sanford C. Bernstein reissued an “outperform” rating and set a $218.60 price target on shares of ServiceNow in a report on Thursday, October 30th. DA Davidson set a $220.00 price objective on ServiceNow and gave the stock a “buy” rating in a research note on Tuesday, December 16th. Finally, Morgan Stanley set a $263.00 price objective on ServiceNow and gave the company an “overweight” rating in a research report on Thursday, October 30th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, ServiceNow presently has an average rating of “Moderate Buy” and an average price target of $204.24.

ServiceNow Stock Performance

NOW opened at $133.09 on Thursday. The company’s 50 day moving average is $153.50 and its 200 day moving average is $173.09. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. The company has a market cap of $138.20 billion, a price-to-earnings ratio of 80.47, a PEG ratio of 2.29 and a beta of 0.98. ServiceNow has a 12-month low of $123.78 and a 12-month high of $239.62.

Insider Buying and Selling

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $168.50, for a total value of $235,894.40. Following the completion of the transaction, the insider directly owned 25,270 shares in the company, valued at $4,257,893.92. This represents a 5.25% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total transaction of $249,352.75. Following the sale, the insider owned 2,705 shares in the company, valued at approximately $442,294.55. The trade was a 36.05% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 15,310 shares of company stock worth $2,533,585 in the last quarter. 0.34% of the stock is owned by insiders.

Institutional Trading of ServiceNow

Hedge funds have recently bought and sold shares of the stock. Kilter Group LLC bought a new position in ServiceNow during the second quarter valued at approximately $25,000. IAG Wealth Partners LLC raised its holdings in shares of ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares in the last quarter. Total Investment Management Inc. bought a new position in shares of ServiceNow during the 2nd quarter valued at approximately $31,000. LGT Financial Advisors LLC purchased a new position in shares of ServiceNow in the second quarter valued at $32,000. Finally, Bogart Wealth LLC increased its position in ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.