Viewtran Group (OTCMKTS:VIEWF) and Marchex (NASDAQ:MCHX) Financial Contrast

Marchex (NASDAQ:MCHX) and Viewtran Group (OTCMKTS:VIEWF) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, risk, profitability, valuation and dividends.

Profitability

This table compares Marchex and Viewtran Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Marchex	-10.38%	-13.57%	-10.40%
Viewtran Group	N/A	N/A	N/A

Volatility and Risk

Marchex has a beta of 1.93, suggesting that its share price is 93% more volatile than the S&P 500. Comparatively, Viewtran Group has a beta of -2.33, suggesting that its share price is 333% less volatile than the S&P 500.

Earnings & Valuation

This table compares Marchex and Viewtran Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marchex	$48.12 million	1.58	-$4.95 million	($0.11)	-15.69
Viewtran Group	N/A	N/A	N/A	N/A	N/A

Viewtran Group has lower revenue, but higher earnings than Marchex.

Institutional and Insider Ownership

73.5% of Marchex shares are held by institutional investors. 23.5% of Marchex shares are held by insiders. Comparatively, 29.2% of Viewtran Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of recent recommendations and price targets for Marchex and Viewtran Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marchex	2	0	0	0	1.00
Viewtran Group	0	0	0	0	0.00

Given Viewtran Group’s higher possible upside, analysts plainly believe Viewtran Group is more favorable than Marchex.

Summary

Viewtran Group beats Marchex on 5 of the 9 factors compared between the two stocks.

About Marchex

Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. Its products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial intelligence (AI) empowered intelligent workflow enabled mobile messaging solution that enables operations, sales, and marketing teams to communicate personally with field staff, prospects, and customers; Marchex Platform Services, a robust API-based conversation intelligence product that allows executives, sales, customer engagement, and marketing teams to apply Marchex AI to most any calls, regardless of communication platform, in order to identify actionable insights from conversations with their customers; Spotlight, an AI conversation analytics product for multi-location businesses; and Engage, a solution that provides locations with applications to enhance their overall performance. The company was incorporated in 2003 and is headquartered in Seattle, Washington.

About Viewtran Group

Viewtran Group, Inc. provides supply chain financial services and enterprise solutions for the technology industry in China. It offers software development and technical deployment services; and hardware, software, and technical services. The company was formerly known as Cogo Group, Inc. and changed its name to Viewtran Group, Inc. in November 2013. Viewtran Group, Inc. is based in Shenzhen, China.