Robert W. Baird Issues Pessimistic Forecast for Netflix (NASDAQ:NFLX) Stock Price

Netflix (NASDAQ:NFLX) had its price target lowered by analysts at Robert W. Baird from $150.00 to $120.00 in a research note issued on Friday, Marketbeat reports. The brokerage presently has an “outperform” rating on the Internet television network’s stock. Robert W. Baird’s price objective would indicate a potential upside of 39.30% from the stock’s previous close.

Several other research analysts also recently issued reports on NFLX. Citic Securities lowered their price objective on shares of Netflix from $128.00 to $125.00 and set a “hold” rating on the stock in a research report on Wednesday, October 29th. BMO Capital Markets decreased their target price on shares of Netflix from $143.00 to $135.00 and set an “outperform” rating for the company in a research note on Wednesday. Argus lowered their price target on Netflix from $141.00 to $110.00 and set a “buy” rating on the stock in a report on Thursday. Rothschild & Co Redburn dropped their price target on Netflix from $145.00 to $120.00 and set a “buy” rating on the stock in a research report on Wednesday. Finally, Canaccord Genuity Group set a $125.00 price objective on Netflix and gave the company a “buy” rating in a research note on Wednesday. One analyst has rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, seventeen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $118.63.

Netflix Trading Up 3.1%

NASDAQ:NFLX opened at $86.14 on Friday. The company has a market capitalization of $365.01 billion, a PE ratio of 34.09, a P/E/G ratio of 1.52 and a beta of 1.71. Netflix has a 52-week low of $81.93 and a 52-week high of $134.12. The stock’s 50 day moving average price is $96.20 and its 200 day moving average price is $111.42. The company has a quick ratio of 1.33, a current ratio of 1.19 and a debt-to-equity ratio of 0.51.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm’s revenue for the quarter was up 17.6% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, research analysts anticipate that Netflix will post 24.58 EPS for the current year.

Insider Transactions at Netflix

In related news, Director Bradford L. Smith sold 31,790 shares of the company’s stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the transaction, the director owned 79,690 shares of the company’s stock, valued at $7,081,253.40. This represents a 28.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, insider Cletus R. Willems sold 2,380 shares of the firm’s stock in a transaction on Thursday, November 6th. The shares were sold at an average price of $110.03, for a total value of $261,878.54. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 1,653,599 shares of company stock valued at $173,141,263. 1.37% of the stock is owned by company insiders.

Institutional Trading of Netflix

A number of institutional investors have recently added to or reduced their stakes in NFLX. Imprint Wealth LLC acquired a new stake in shares of Netflix in the 3rd quarter worth approximately $25,000. Legacy Investment Solutions LLC purchased a new stake in Netflix during the second quarter worth $31,000. Retirement Wealth Solutions LLC acquired a new stake in Netflix in the third quarter valued at $28,000. Stephens Consulting LLC increased its position in shares of Netflix by 150.0% in the second quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock valued at $33,000 after buying an additional 15 shares in the last quarter. Finally, Rossby Financial LCC acquired a new position in shares of Netflix during the 2nd quarter worth $35,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Solid quarter and subscriber milestone — Netflix beat Q4 revenue/earnings estimates modestly and surpassed ~325 million paid subscribers, which supports the base streaming growth story and cash generation outlook. Netflix Just Topped 325 Million Subscribers
• Positive Sentiment: Institutional buying and options activity — Large call-volume and reported purchases by funds (e.g., ARK) show pockets of bullish positioning that can prop short-term upside amid the noise. Cathie Wood Loads Up on Netflix
• Neutral Sentiment: Mixed analyst commentary — Some firms reaffirm bullish views (e.g., Bernstein) while others trim targets; consensus remains split between “buy” and cautious views as models are re-run to account for the WBD deal and slower guidance. Analysts Share Mixed Remarks on Netflix
• Negative Sentiment: Acquisition battle and regulatory uncertainty — The takeover fight for Warner Bros. (Netflix’s ~$82.7B all-cash offer vs. Paramount/Skydance counterpressure) is escalating; that contest raises antitrust and financing risk and is the primary driver of investor caution. Netflix says Paramount bid ‘doesn’t pass sniff test’
• Negative Sentiment: All-cash structure and financing impact — Netflix amended the WBD offer to all cash and suspended buybacks, increasing near-term cash needs and removing a prior EPS support; that elevates leverage/financial risk if the deal proceeds. Netflix Just Upped Its Bid for Warner Bros. to All Cash
• Negative Sentiment: Analysts cut targets and warn on guidance — Multiple shops lowered price targets or issued cautious notes after Q4 and the WBD bid (Baird, TD Cowen, HSBC and others), pressuring sentiment and weighing on valuation. Baird Adjusts Price Target on Netflix
• Negative Sentiment: Political/regulatory spotlight — Netflix executives will face hearings (Senate testimony reported), raising the chance of regulatory hurdles and prolonging deal uncertainty. Sarandos to Testify in Senate Hearing
• Negative Sentiment: Market-level re-rating — Despite solid results, the stock remains well below its 2025 highs as investors price in slower growth and deal risk; that macro re-pricing is keeping volatility elevated. Netflix Stock Drops 35%+ After Q4 as WBD Deal Risk Rises

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.