Jeremy Stoppelman Sells 30,000 Shares of Yelp (NYSE:YELP) Stock

Yelp Inc. (NYSE:YELP) CEO Jeremy Stoppelman sold 30,000 shares of the company’s stock in a transaction on Friday, January 23rd. The shares were sold at an average price of $28.74, for a total value of $862,200.00. Following the completion of the transaction, the chief executive officer owned 756,458 shares of the company’s stock, valued at $21,740,602.92. The trade was a 3.81% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link.

Jeremy Stoppelman also recently made the following trade(s):

• On Tuesday, January 20th, Jeremy Stoppelman sold 30,000 shares of Yelp stock. The shares were sold at an average price of $28.07, for a total value of $842,100.00.
• On Friday, January 16th, Jeremy Stoppelman sold 30,000 shares of Yelp stock. The shares were sold at an average price of $28.48, for a total transaction of $854,400.00.

Yelp Price Performance

Shares of YELP stock opened at $28.22 on Friday. The firm’s 50-day simple moving average is $29.68 and its 200-day simple moving average is $31.39. Yelp Inc. has a 1-year low of $27.29 and a 1-year high of $41.72. The firm has a market cap of $1.74 billion, a P/E ratio of 12.49, a PEG ratio of 0.52 and a beta of 0.55.

Yelp (NYSE:YELP) last issued its quarterly earnings results on Thursday, November 6th. The local business review company reported $0.61 EPS for the quarter, topping the consensus estimate of $0.47 by $0.14. The firm had revenue of $376.04 million during the quarter, compared to analyst estimates of $368.39 million. Yelp had a net margin of 10.23% and a return on equity of 20.33%. Yelp’s revenue for the quarter was up 4.4% compared to the same quarter last year. During the same quarter in the prior year, the business posted $0.56 earnings per share. Analysts expect that Yelp Inc. will post 2.22 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Yelp

Several hedge funds and other institutional investors have recently added to or reduced their stakes in YELP. Royal Bank of Canada boosted its position in Yelp by 157.8% in the 1st quarter. Royal Bank of Canada now owns 252,564 shares of the local business review company’s stock valued at $9,352,000 after buying an additional 154,612 shares during the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its stake in shares of Yelp by 0.7% in the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 76,376 shares of the local business review company’s stock worth $2,828,000 after acquiring an additional 506 shares in the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC boosted its holdings in Yelp by 2.6% in the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 208,551 shares of the local business review company’s stock valued at $7,723,000 after purchasing an additional 5,210 shares during the last quarter. Intech Investment Management LLC grew its stake in Yelp by 21.8% during the 1st quarter. Intech Investment Management LLC now owns 39,377 shares of the local business review company’s stock valued at $1,458,000 after purchasing an additional 7,053 shares in the last quarter. Finally, Strs Ohio purchased a new stake in Yelp during the 1st quarter worth approximately $56,000. Hedge funds and other institutional investors own 90.11% of the company’s stock.

Wall Street Analyst Weigh In

A number of equities analysts have recently commented on the company. Morgan Stanley cut their price objective on Yelp from $30.00 to $28.00 and set an “underweight” rating on the stock in a report on Tuesday, January 13th. UBS Group set a $28.00 price target on shares of Yelp in a report on Tuesday, January 13th. The Goldman Sachs Group set a $33.00 price objective on shares of Yelp in a research note on Tuesday, October 14th. JPMorgan Chase & Co. dropped their price objective on shares of Yelp from $33.00 to $30.00 and set a “neutral” rating for the company in a research report on Monday, November 10th. Finally, Wall Street Zen upgraded shares of Yelp from a “hold” rating to a “buy” rating in a report on Saturday, December 6th. One equities research analyst has rated the stock with a Buy rating, four have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Reduce” and a consensus price target of $31.29.

More Yelp News

Here are the key news stories impacting Yelp this week:

• Positive Sentiment: Yelp announced it will acquire Hatch, an AI-powered lead-management/customer-communication platform, in a deal reported around $270M–$300M — a strategic push to embed AI into Yelp’s local-business offerings and boost monetization of service-business listings. This could accelerate revenue growth and improve lead conversion for advertisers if integration succeeds. Yelp to Buy Hatch for $270M in Cash Yelp Purchasing AI Lead Management Platform Hatch for $300 Million
• Positive Sentiment: Analyst/style-score coverage from Zacks labels Yelp as a top-ranked growth stock, highlighting attractive growth metrics and screen-based endorsements that can draw investor interest and institutional attention. Yelp (YELP) is a Top-Ranked Growth Stock: Should You Buy?
• Positive Sentiment: Zacks also profiles Yelp as a strong value stock on style-score screens, noting valuation and profitability metrics (helpful context for investors balancing growth and value exposures). Here’s Why Yelp (YELP) is a Strong Value Stock
• Neutral Sentiment: Yelp released its 2026 “Top 100 Places to Eat” list (and related local/regional coverage). These annual lists drive consumer engagement and media attention, supporting ad inventory demand and brand reach — a modest, recurring positive for traffic and local-ad sales. Yelp Announces its 2026 Top 100 Places to Eat in the United States
• Negative Sentiment: Insider activity: CEO Jeremy Stoppelman sold 30,000 shares recently. While insider sales are often routine, the market sometimes treats them as a negative signal about insider conviction or as added share supply near a news event. Jeremy Stoppelman Sells 30,000 Shares of Yelp (NYSE:YELP) Stock

Yelp Company Profile

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.

Yelp generates revenue primarily through advertising services sold to small and medium-sized enterprises.