Procter & Gamble Company (The) $PG Shares Bought by Capital Investment Counsel Inc

Capital Investment Counsel Inc lifted its stake in shares of Procter & Gamble Company (The) (NYSE:PG) by 10.5% during the third quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 52,499 shares of the company’s stock after purchasing an additional 4,990 shares during the quarter. Procter & Gamble comprises 1.0% of Capital Investment Counsel Inc’s portfolio, making the stock its 20th largest position. Capital Investment Counsel Inc’s holdings in Procter & Gamble were worth $8,067,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds and other institutional investors have also added to or reduced their stakes in the stock. Norges Bank acquired a new stake in Procter & Gamble in the second quarter worth $5,099,644,000. Laurel Wealth Advisors LLC grew its position in shares of Procter & Gamble by 15,971.7% during the second quarter. Laurel Wealth Advisors LLC now owns 7,012,744 shares of the company’s stock worth $1,117,270,000 after acquiring an additional 6,969,110 shares during the last quarter. Vanguard Group Inc. increased its holdings in shares of Procter & Gamble by 1.4% in the 2nd quarter. Vanguard Group Inc. now owns 233,211,283 shares of the company’s stock worth $37,155,222,000 after acquiring an additional 3,189,111 shares during the period. Invesco Ltd. increased its holdings in shares of Procter & Gamble by 21.4% in the 2nd quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock worth $2,608,785,000 after acquiring an additional 2,880,895 shares during the period. Finally, Lazard Asset Management LLC lifted its position in Procter & Gamble by 66.3% in the 2nd quarter. Lazard Asset Management LLC now owns 5,504,749 shares of the company’s stock valued at $877,014,000 after purchasing an additional 2,195,560 shares during the last quarter. Institutional investors and hedge funds own 65.77% of the company’s stock.

Wall Street Analyst Weigh In

Several research analysts have commented on the stock. Rothschild & Co Redburn upped their target price on shares of Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research report on Friday. BNP Paribas Exane decreased their price objective on Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating for the company in a report on Friday, January 16th. Wells Fargo & Company lifted their target price on Procter & Gamble from $158.00 to $165.00 and gave the company an “overweight” rating in a research note on Friday. Morgan Stanley set a $175.00 price target on Procter & Gamble in a research report on Monday, October 27th. Finally, Deutsche Bank Aktiengesellschaft lowered their price target on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a report on Monday, December 8th. Fourteen research analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company. According to data from MarketBeat.com, Procter & Gamble presently has a consensus rating of “Moderate Buy” and a consensus target price of $166.70.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Insider Transactions at Procter & Gamble

In other news, CAO Matthew W. Janzaruk sold 725 shares of the business’s stock in a transaction dated Thursday, October 30th. The shares were sold at an average price of $149.57, for a total transaction of $108,438.25. Following the transaction, the chief accounting officer owned 979 shares in the company, valued at approximately $146,429.03. The trade was a 42.55% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Company insiders own 0.20% of the company’s stock.

Procter & Gamble Trading Up 0.2%

Shares of NYSE PG opened at $150.19 on Friday. The business has a 50-day moving average price of $144.72 and a two-hundred day moving average price of $150.54. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.48. The firm has a market capitalization of $350.95 billion, a PE ratio of 22.25, a PEG ratio of 5.07 and a beta of 0.39. Procter & Gamble Company has a one year low of $137.62 and a one year high of $179.99.

Procter & Gamble (NYSE:PG) last released its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The business’s revenue for the quarter was up 1.5% on a year-over-year basis. During the same quarter last year, the firm earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, analysts predict that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be issued a $1.0568 dividend. The ex-dividend date of this dividend is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.8%. Procter & Gamble’s dividend payout ratio (DPR) is 62.67%.

Procter & Gamble Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.