Inscription Capital LLC Boosts Stock Holdings in Alphabet Inc. $GOOG

Inscription Capital LLC boosted its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 7.7% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 52,494 shares of the information services provider’s stock after buying an additional 3,743 shares during the quarter. Alphabet makes up 1.4% of Inscription Capital LLC’s portfolio, making the stock its 10th largest position. Inscription Capital LLC’s holdings in Alphabet were worth $12,785,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other hedge funds have also added to or reduced their stakes in the stock. Live Oak Investment Partners increased its position in shares of Alphabet by 0.7% during the third quarter. Live Oak Investment Partners now owns 10,679 shares of the information services provider’s stock worth $2,601,000 after acquiring an additional 69 shares during the period. Americana Partners LLC grew its stake in Alphabet by 61.9% in the third quarter. Americana Partners LLC now owns 49,604 shares of the information services provider’s stock worth $12,081,000 after purchasing an additional 18,956 shares in the last quarter. Root Financial Partners LLC increased its holdings in Alphabet by 22.8% during the 3rd quarter. Root Financial Partners LLC now owns 13,985 shares of the information services provider’s stock worth $3,406,000 after purchasing an additional 2,594 shares during the period. QTR Family Wealth LLC raised its position in Alphabet by 4.4% during the 3rd quarter. QTR Family Wealth LLC now owns 22,255 shares of the information services provider’s stock valued at $5,420,000 after purchasing an additional 945 shares in the last quarter. Finally, GKV Capital Management Co. Inc. lifted its holdings in shares of Alphabet by 3.3% in the 3rd quarter. GKV Capital Management Co. Inc. now owns 3,132 shares of the information services provider’s stock worth $763,000 after buying an additional 100 shares during the period. 27.26% of the stock is currently owned by institutional investors.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Mirae Asset added roughly 319,164 shares of GOOGL (~$100M), signaling institutional buying interest into Alphabet. Fund Update: Mirae Asset Global Investments Co., Ltd. Just Disclosed New Holdings
• Positive Sentiment: Needham/Laura Martin reaffirmed a Buy rating and maintained a ~$330 price target, giving Wall Street validation for continued upside. Alphabet’s Enduring Ad Moat: Why OpenAI’s Emerging Ad Model Supports a Buy Rating on GOOGL
• Positive Sentiment: MarketBeat coverage of Pelosi’s portfolio shows continued bullish, leveraged exposure to Alphabet (via LEAPS), which is a signal of long-term conviction from a high-profile investor. Pelosi’s Bullish 2026 Buy List: AI, Power & Dividends
• Positive Sentiment: YouTube is now cited as a top social-media source for AI model training, reinforcing Alphabet’s data advantage for AI products and ads (long-term growth driver). Google’s (GOOGL) YouTube Surpasses Reddit as Top Social Media Source for AI Models
• Neutral Sentiment: Daily market recaps report Alphabet shares trading higher versus the broader market, reflecting the net effect of the items below rather than fresh company-specific catalysts. Alphabet Inc. (GOOG) Outperforms Broader Market: What You Need to Know
• Neutral Sentiment: Alphabet’s VC arm participated in AI ecosystem financings (e.g., Synthesia), which supports long-term AI strategy but is peripheral to near-term earnings. Nvidia and Alphabet VC arms back AI startup Synthesia at $4 billion valuation
• Neutral Sentiment: Alphabet CEO stock sales were reported; such disclosures often trigger short-term attention but are frequently routine or pre-scheduled. Alphabet (NASDAQ:GOOG) CEO Sells $10,637,250.00 in Stock
• Negative Sentiment: Google agreed to a preliminary $68 million settlement over claims Google Assistant unlawfully recorded users — reputational and legal headwinds, though the payout is small versus Alphabet’s size; judge approval is pending. Google pays $68 million to settle claims its voice assistant spied on users
• Negative Sentiment: Emerging ad models from rivals (e.g., OpenAI/ChatGPT ad initiatives) and continued product launches from hyperscalers (Microsoft’s Maia 200 chip) increase competitive pressure on ad and cloud margins over time. ChatGPT Ad Model’s Potential to Shatter META & GOOGL Duopoly

Wall Street Analyst Weigh In

Several brokerages have recently commented on GOOG. Morgan Stanley raised their price target on Alphabet from $210.00 to $270.00 and gave the company an “overweight” rating in a research note on Thursday, October 2nd. Pivotal Research reiterated a “buy” rating and set a $400.00 target price (up from $350.00) on shares of Alphabet in a report on Friday, December 5th. TD Cowen reaffirmed a “buy” rating on shares of Alphabet in a research report on Tuesday, January 13th. Wolfe Research increased their price objective on shares of Alphabet from $290.00 to $350.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Finally, Rosenblatt Securities set a $279.00 price objective on shares of Alphabet in a report on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Buy” and an average target price of $327.13.

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 17,829 shares of Alphabet stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the sale, the insider directly owned 42,972 shares in the company, valued at approximately $13,531,453.08. The trade was a 29.32% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction on Wednesday, December 3rd. The shares were sold at an average price of $319.50, for a total transaction of $10,383,750.00. Following the sale, the chief executive officer directly owned 2,272,119 shares in the company, valued at $725,942,020.50. This trade represents a 1.41% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 225,187 shares of company stock worth $69,365,318. 12.99% of the stock is owned by corporate insiders.

Alphabet Stock Up 1.6%

Shares of GOOG stock opened at $333.59 on Tuesday. The stock’s fifty day moving average price is $317.29 and its 200 day moving average price is $262.47. Alphabet Inc. has a 1-year low of $142.66 and a 1-year high of $341.20. The company has a market cap of $4.03 trillion, a price-to-earnings ratio of 32.90, a price-to-earnings-growth ratio of 1.81 and a beta of 1.09. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. During the same quarter last year, the company earned $2.12 earnings per share. The company’s quarterly revenue was up 15.9% on a year-over-year basis. On average, research analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were given a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s payout ratio is currently 8.28%.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.