Fairfield Financial Advisors LTD Reduces Holdings in Amazon.com, Inc. $AMZN

Fairfield Financial Advisors LTD reduced its position in Amazon.com, Inc. (NASDAQ:AMZN) by 7.6% in the 3rd quarter, according to its most recent filing with the SEC. The fund owned 46,805 shares of the e-commerce giant’s stock after selling 3,864 shares during the period. Amazon.com comprises 3.5% of Fairfield Financial Advisors LTD’s holdings, making the stock its 10th largest position. Fairfield Financial Advisors LTD’s holdings in Amazon.com were worth $10,277,000 at the end of the most recent quarter.

A number of other institutional investors have also recently bought and sold shares of AMZN. Maryland Capital Advisors Inc. increased its holdings in shares of Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 95 shares during the last quarter. Cooksen Wealth LLC boosted its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the period. PayPay Securities Corp boosted its position in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after purchasing an additional 96 shares during the period. Access Investment Management LLC acquired a new position in shares of Amazon.com in the second quarter valued at $74,000. Finally, Sagard Holdings Management Inc. bought a new position in shares of Amazon.com in the second quarter valued at about $79,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Wall Street Analyst Weigh In

Several analysts recently commented on AMZN shares. William Blair reaffirmed an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. Piper Sandler restated an “overweight” rating on shares of Amazon.com in a research report on Wednesday, December 3rd. CIBC boosted their price objective on Amazon.com to $315.00 in a report on Monday, October 20th. New Street Research upped their target price on Amazon.com from $340.00 to $350.00 and gave the company a “buy” rating in a research report on Thursday, January 8th. Finally, Redburn Partners set a $230.00 price target on Amazon.com in a report on Wednesday, January 21st. One analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, Amazon.com has a consensus rating of “Moderate Buy” and a consensus price target of $295.86.

Amazon.com Price Performance

AMZN stock opened at $238.42 on Tuesday. The company’s 50-day moving average price is $231.79 and its two-hundred day moving average price is $229.23. The firm has a market cap of $2.55 trillion, a P/E ratio of 33.68, a P/E/G ratio of 1.50 and a beta of 1.37. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm’s revenue for the quarter was up 13.4% on a year-over-year basis. During the same quarter last year, the business posted $1.43 EPS. On average, analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Royal Bank of Canada reiterated a Buy on AMZN, providing analyst support that can limit downside and attract buyers. RBC reiterates Buy on Amazon
• Positive Sentiment: Nancy Pelosi’s disclosed trades show selling shares then buying long‑dated call LEAPS on big tech (including AMZN), a leveraged bullish stance that signals institutional confidence in the company’s multi‑quarter upside. Pelosi’s Bullish 2026 Buy List
• Positive Sentiment: Jim Cramer publicly urged buying Amazon despite planned layoffs, which can buoy retail interest and steady the share price amid headline risk. Jim Cramer Says ‘Buy’ Amazon
• Neutral Sentiment: Microsoft unveiled the Maia 200 inference chip, sharpening competition among hyperscalers on AI cost efficiency — a development investors should watch because it affects AWS pricing and margin dynamics but does not immediately change AMZN fundamentals. Microsoft’s Maia 200: The Profit Engine AI Needs
• Negative Sentiment: Multiple outlets report Amazon is preparing another round of layoffs; those reports are pressuring the stock by raising near‑term execution and cost‑cutting uncertainty. Amazon Stock Slips on Reports of Massive Incoming Layoffs
• Negative Sentiment: Amazon’s wide theatrical release of the Melania documentary is drawing low ticket sales and polarizing attention (including political promotion), creating reputational noise and potential short‑term distraction for the brand. Trump Makes Rare Post On X To Promote Wife’s Amazon Documentary
• Negative Sentiment: Coverage notes tariff‑related price spikes and a recent downgrade in a blue‑chip roundup; those macro and analyst‑rating headwinds add pressure to e‑commerce margins and investor sentiment. Amazon Faces Tariff‑Related Price Spikes Allstate Upgraded, Amazon Downgraded

Insider Transactions at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of the business’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the transaction, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This trade represents a 0.49% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 79,734 shares of company stock worth $18,534,017. 10.80% of the stock is owned by insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.