BIP Wealth LLC Acquires 3,458 Shares of Alphabet Inc. $GOOG

BIP Wealth LLC grew its holdings in Alphabet Inc. (NASDAQ:GOOG) by 57.9% in the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 9,429 shares of the information services provider’s stock after purchasing an additional 3,458 shares during the quarter. BIP Wealth LLC’s holdings in Alphabet were worth $2,296,000 at the end of the most recent reporting period.

Other hedge funds have also recently modified their holdings of the company. Fiducient Advisors LLC increased its holdings in Alphabet by 101.5% during the third quarter. Fiducient Advisors LLC now owns 12,824 shares of the information services provider’s stock valued at $3,124,000 after buying an additional 6,460 shares during the period. Heritage Financial Services LLC lifted its holdings in Alphabet by 1.1% during the third quarter. Heritage Financial Services LLC now owns 4,749 shares of the information services provider’s stock worth $1,157,000 after buying an additional 52 shares during the period. Twin Peaks Wealth Advisors LLC boosted its position in Alphabet by 13.6% during the 3rd quarter. Twin Peaks Wealth Advisors LLC now owns 13,576 shares of the information services provider’s stock valued at $3,306,000 after acquiring an additional 1,621 shares in the last quarter. Triad Wealth Partners LLC increased its holdings in shares of Alphabet by 68.2% in the 3rd quarter. Triad Wealth Partners LLC now owns 12,199 shares of the information services provider’s stock valued at $2,971,000 after acquiring an additional 4,947 shares during the period. Finally, CapWealth Advisors LLC purchased a new position in shares of Alphabet in the 3rd quarter valued at $215,000. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Insider Transactions at Alphabet

In other Alphabet news, insider John Kent Walker sold 17,829 shares of the firm’s stock in a transaction that occurred on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction on Monday, December 15th. The shares were sold at an average price of $299.80, for a total transaction of $9,743,500.00. Following the completion of the sale, the chief executive officer directly owned 2,239,619 shares in the company, valued at $671,437,776.20. This trade represents a 1.43% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 225,075 shares of company stock worth $69,332,637 over the last three months. 12.99% of the stock is currently owned by insiders.

Alphabet Trading Up 0.4%

NASDAQ GOOG opened at $336.28 on Thursday. Alphabet Inc. has a 12-month low of $142.66 and a 12-month high of $341.20. The company has a fifty day simple moving average of $319.16 and a two-hundred day simple moving average of $264.06. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. The stock has a market cap of $4.06 trillion, a P/E ratio of 33.16, a P/E/G ratio of 1.85 and a beta of 1.09.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The business’s quarterly revenue was up 15.9% compared to the same quarter last year. During the same period in the previous year, the company earned $2.12 earnings per share. On average, analysts forecast that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were issued a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.2%. Alphabet’s dividend payout ratio is currently 8.28%.

Analyst Upgrades and Downgrades

GOOG has been the topic of a number of recent research reports. DA Davidson set a $300.00 price objective on Alphabet in a research report on Tuesday, November 25th. Cantor Fitzgerald restated a “neutral” rating on shares of Alphabet in a report on Tuesday, January 20th. Sanford C. Bernstein lifted their price objective on shares of Alphabet from $260.00 to $305.00 and gave the stock an “outperform” rating in a research report on Thursday, October 30th. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and set a $370.00 target price on shares of Alphabet in a research report on Tuesday, January 20th. Finally, Citigroup restated a “market outperform” rating on shares of Alphabet in a research note on Wednesday, December 17th. Eight research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, Alphabet currently has a consensus rating of “Buy” and an average target price of $327.13.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google says it disrupted one of the world’s largest residential proxy networks (IPIDEA), removing domains to protect “millions” of consumer devices — a security win that reduces abuse risk and is a PR positive for Google’s platform security. Article Title
• Positive Sentiment: Product/AI momentum: Chrome gained AI image-generation and a side-panel assistant; Google is accelerating M&A and deals to strengthen Gemini (media, voice, international) — supports growth and monetization cases for Search and Cloud. Article Title Article Title
• Positive Sentiment: Analyst & fund flows: KeyBanc raised its price target (to $360) citing AI and Cloud momentum; several fund 13F updates show net additions to GOOGL/GOOG positions (e.g., Migdal, Badgley Phelps). These signals help justify higher valuation expectations. Article Title Article Title
• Neutral Sentiment: Mixed fund flows: some large managers trimmed GOOGL positions (B. Metzler, Boston Trust Walden) while others added — underscores uneven institutional positioning into earnings. Article Title Article Title
• Neutral Sentiment: Short-interest reports in the feed are clearly erroneous (showing 0 shares/NaN); ignore as a signal — liquidity/volatility context remains normal heading into earnings.
• Negative Sentiment: UK regulator proposed rules forcing Google to give publishers more control (opt-outs for AI summaries, citation/compensation measures) — could reduce content available for Google’s AI features and complicate product economics. Article Title
• Negative Sentiment: EU/competition pressure: regulators are forcing data/access remedies (Digital Markets Act guidance, six‑month deadlines to open Android) that could limit Google’s control over Android and Search distribution—a potential long-term revenue/margin headwind. Article Title
• Negative Sentiment: Legal cost: Google agreed to pay $135M to settle a lawsuit over handling of cellular data and must change Play terms / Android setup screens — a modest one‑time cost but signals continuing regulatory/legal friction. Article Title

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.