HubSpot (NYSE:HUBS) Price Target Cut to $385.00 by Analysts at BMO Capital Markets

HubSpot (NYSE:HUBS) had its target price reduced by BMO Capital Markets from $465.00 to $385.00 in a research note issued to investors on Thursday morning, Marketbeat Ratings reports. They currently have an outperform rating on the software maker’s stock.

A number of other analysts also recently weighed in on the stock. Stifel Nicolaus reduced their target price on shares of HubSpot from $550.00 to $500.00 and set a “buy” rating on the stock in a report on Friday, January 23rd. UBS Group reduced their price objective on HubSpot from $600.00 to $450.00 and set a “buy” rating on the stock in a research note on Wednesday. Needham & Company LLC decreased their price objective on HubSpot from $900.00 to $700.00 and set a “buy” rating on the stock in a research report on Thursday, November 6th. Rothschild Redb cut HubSpot from a “strong-buy” rating to a “hold” rating in a report on Monday, November 10th. Finally, Weiss Ratings reissued a “sell (e+)” rating on shares of HubSpot in a research report on Friday, January 9th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, two have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $593.07.

HubSpot Price Performance

NYSE HUBS opened at $281.67 on Thursday. HubSpot has a 1-year low of $276.73 and a 1-year high of $881.13. The business has a 50 day simple moving average of $366.05 and a two-hundred day simple moving average of $435.89. The stock has a market capitalization of $14.76 billion, a PE ratio of -3,520.93, a P/E/G ratio of 7.51 and a beta of 1.46.

HubSpot (NYSE:HUBS) last posted its earnings results on Thursday, November 6th. The software maker reported $2.66 EPS for the quarter, beating analysts’ consensus estimates of $2.58 by $0.08. HubSpot had a positive return on equity of 1.21% and a negative net margin of 0.12%.The firm had revenue of $809.52 million during the quarter, compared to the consensus estimate of $786.80 million. During the same period in the prior year, the company earned $2.18 EPS. The company’s quarterly revenue was up 20.9% compared to the same quarter last year. On average, analysts anticipate that HubSpot will post 1.01 EPS for the current fiscal year.

Insider Buying and Selling

In other HubSpot news, Director Brian Halligan sold 8,500 shares of the firm’s stock in a transaction on Tuesday, January 20th. The stock was sold at an average price of $303.38, for a total transaction of $2,578,730.00. Following the transaction, the director directly owned 487,344 shares in the company, valued at $147,850,422.72. This trade represents a 1.71% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. In the last quarter, insiders sold 25,735 shares of company stock worth $8,943,006. Company insiders own 4.00% of the company’s stock.

Hedge Funds Weigh In On HubSpot

Hedge funds and other institutional investors have recently made changes to their positions in the company. Washington Capital Management Inc. lifted its stake in HubSpot by 35.0% in the fourth quarter. Washington Capital Management Inc. now owns 1,350 shares of the software maker’s stock worth $542,000 after acquiring an additional 350 shares during the period. Pictet Asset Management Holding SA raised its holdings in shares of HubSpot by 32.7% in the 4th quarter. Pictet Asset Management Holding SA now owns 1,935,587 shares of the software maker’s stock valued at $776,714,000 after purchasing an additional 476,740 shares in the last quarter. Chicago Partners Investment Group LLC raised its holdings in shares of HubSpot by 88.9% in the 4th quarter. Chicago Partners Investment Group LLC now owns 1,392 shares of the software maker’s stock valued at $559,000 after purchasing an additional 655 shares in the last quarter. B. Metzler seel. Sohn & Co. AG lifted its position in shares of HubSpot by 7.5% in the 4th quarter. B. Metzler seel. Sohn & Co. AG now owns 4,396 shares of the software maker’s stock worth $1,765,000 after purchasing an additional 308 shares during the period. Finally, HB Wealth Management LLC boosted its stake in shares of HubSpot by 5.9% during the fourth quarter. HB Wealth Management LLC now owns 1,168 shares of the software maker’s stock valued at $469,000 after purchasing an additional 65 shares in the last quarter. Institutional investors own 90.39% of the company’s stock.

More HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Customer win / migration — a leading security workforce platform completed a global Marketo→HubSpot migration, highlighting enterprise adoption and potential revenue expansion from platform migrations. Leading Security Workforce Platform Unifies Global Marketing
• Positive Sentiment: Integration / ecosystem growth — Mitto launched “Number Insight for HubSpot,” expanding HubSpot’s partner ecosystem and adding product stickiness for messaging/telephony workflows. Mitto Introduces Number Insight for HubSpot
• Neutral Sentiment: Upcoming earnings catalyst — HubSpot will report Q4 & full‑year 2025 results after market close on Feb. 11 and host a 4:30 p.m. ET call; this is the next major event that can materially move the stock. HubSpot to Announce Fourth Quarter and Full Year 2025 Financial Results
• Neutral Sentiment: Regional partner expansion — Periti Digital opened a North America office in Cambridge, which could broaden HubSpot implementation and services demand but is an indirect/longer‑term benefit. Periti Digital Expands to North America
• Negative Sentiment: Analyst price‑target cut (BMO) — BMO lowered its target from $465 to $385 (still an “outperform”), reducing near‑term analyst support and likely contributing to selling pressure despite a retained constructive stance. HubSpot price target lowered by BMO Capital
• Negative Sentiment: Analyst price‑target cut (UBS) — UBS trimmed its target from $600 to $450 while keeping a “buy” rating; another downward revision that can weigh on sentiment even though upside remains per the revised targets. UBS lowers HubSpot price target
• Negative Sentiment: Short interest rose sharply — short interest grew ~28.3% in January to ~1.82M shares (≈3.6% of shares), indicating increased bearish positioning and added downside pressure if sellers remain active. (Data from recent filings summarized by market trackers.)
• Neutral Sentiment: Market‑support analysis — recent coverage examines whether HubSpot is gaining or losing institutional support; this analysis frames flows but does not itself change fundamentals. Is HubSpot Inc Gaining or Losing Market Support?

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.