Atlas Legacy Advisors LLC Increases Position in Alphabet Inc. $GOOG

Atlas Legacy Advisors LLC lifted its holdings in Alphabet Inc. (NASDAQ:GOOG) by 51.7% during the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 31,435 shares of the information services provider’s stock after buying an additional 10,718 shares during the period. Alphabet comprises 1.5% of Atlas Legacy Advisors LLC’s holdings, making the stock its 17th largest holding. Atlas Legacy Advisors LLC’s holdings in Alphabet were worth $7,656,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also recently made changes to their positions in the company. Tradewinds LLC. increased its position in shares of Alphabet by 2,134.8% in the third quarter. Tradewinds LLC. now owns 45,098 shares of the information services provider’s stock valued at $10,984,000 after acquiring an additional 43,080 shares during the last quarter. Bleakley Financial Group LLC grew its position in shares of Alphabet by 1.4% in the 2nd quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock valued at $30,160,000 after buying an additional 2,304 shares during the last quarter. CWA Asset Management Group LLC grew its holdings in Alphabet by 2.2% during the 3rd quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock worth $38,272,000 after acquiring an additional 3,444 shares during the period. American National Bank of Texas acquired a new position in shares of Alphabet during the 3rd quarter valued at $900,000. Finally, Northwestern Mutual Wealth Management Co. grew its position in Alphabet by 3.7% in the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock valued at $206,542,000 after purchasing an additional 42,028 shares during the period. 27.26% of the stock is currently owned by institutional investors.

Alphabet Stock Up 0.7%

Shares of NASDAQ:GOOG opened at $338.66 on Friday. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06. The stock has a market cap of $4.09 trillion, a P/E ratio of 33.40, a price-to-earnings-growth ratio of 1.85 and a beta of 1.09. The business’s 50 day moving average is $320.13 and its 200 day moving average is $264.58. Alphabet Inc. has a 52-week low of $142.66 and a 52-week high of $342.29.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating the consensus estimate of $2.29 by $0.58. The business had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company’s quarterly revenue was up 15.9% on a year-over-year basis. During the same period in the prior year, the firm posted $2.12 earnings per share. Sell-side analysts predict that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.2%. Alphabet’s payout ratio is presently 8.28%.

Analyst Ratings Changes

A number of equities analysts recently weighed in on GOOG shares. Wolfe Research boosted their price target on shares of Alphabet from $290.00 to $350.00 and gave the stock an “outperform” rating in a report on Thursday, October 30th. BMO Capital Markets restated an “outperform” rating and set a $340.00 target price on shares of Alphabet in a report on Thursday, October 30th. Canaccord Genuity Group raised their price target on Alphabet from $330.00 to $390.00 and gave the stock a “buy” rating in a research note on Wednesday, January 7th. Citigroup reiterated a “market outperform” rating on shares of Alphabet in a report on Wednesday, December 17th. Finally, Piper Sandler increased their target price on Alphabet from $285.00 to $330.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of “Buy” and a consensus price target of $330.83.

Insider Activity at Alphabet

In other Alphabet news, insider John Kent Walker sold 17,829 shares of the firm’s stock in a transaction that occurred on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the sale, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction on Monday, November 17th. The shares were sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the transaction, the chief accounting officer directly owned 11,739 shares of the company’s stock, valued at approximately $3,383,884.14. This represents a 19.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 225,075 shares of company stock worth $69,332,637 in the last three months. Company insiders own 12.99% of the company’s stock.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google is expanding Gemini AI features inside Chrome (assistant features and image tools), which supports product engagement and potential ad/search monetization upside. Google brings more Gemini AI features to Chrome browser
• Positive Sentiment: Google added AI image-generation and side-panel virtual assistant capabilities to Chrome, strengthening user stickiness and increasing cross-product use of Gemini. Google adds AI image generation to Chrome browser
• Positive Sentiment: Apple CEO Tim Cook confirmed an AI collaboration with Google that Apple describes as unlocking new experiences — a high-profile partner endorsement that could broaden Gemini distribution and revenue pathways. Tim Cook on Google partnership
• Positive Sentiment: Institutional buying: Vanguard disclosed a meaningful addition of GOOGL shares (reported in 13F updates), indicating continued large-cap demand from major asset managers. VANGUARD GROUP INC Fund Update
• Positive Sentiment: Positive market commentary (including Jim Cramer) is supporting bullish sentiment toward Alphabet’s AI-led growth story. “Alphabet (GOOGL)’s Extraordinary,” Says Jim Cramer
• Neutral Sentiment: Waymo continues geographic expansion (airport services in San Francisco, planned UK rollout), signaling long-term autonomous mobility potential but still early monetization. Waymo Opens Up Airport Service in San Francisco
• Neutral Sentiment: Analysts expect earnings growth next week and note the AI push as a driver; these previews keep focus on upcoming results and guidance for Search/Cloud. Alphabet Reports Next Week: Wall Street Expects Earnings Growth
• Neutral Sentiment: Google disrupted a large residential proxy network, which could improve customer trust and reduce fraud exposure (reputational/operational benefit). Google disrupts large residential proxy network
• Negative Sentiment: Regulatory/legal risk: a Waymo robotaxi struck a child near a school; the NHTSA has opened an investigation — a headline risk that can pressure shares and slow AV commercialization timelines. Waymo Robotaxi Hits Child, Prompting NHTSA Investigation
• Negative Sentiment: UK competition regulator proposed rules forcing Google to give publishers opt-outs for AI summaries and more transparency — potential headwinds for Search product design and legal/compliance costs. UK regulator proposes changes to Google search for publishers
• Negative Sentiment: Alphabet agreed to pay about $135M to settle a lawsuit over handling of cellular data, a direct near-term cash/legal hit and raises scrutiny on data practices. Google to Pay $135 Million to Settle Lawsuit

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.