Primis Financial (NASDAQ:FRST) Upgraded at Wall Street Zen

Primis Financial (NASDAQ:FRST) was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating in a research report issued on Saturday.

Other analysts have also recently issued reports about the company. Weiss Ratings reiterated a “hold (c)” rating on shares of Primis Financial in a research report on Monday, December 29th. Zacks Research upgraded shares of Primis Financial from a “strong sell” rating to a “hold” rating in a research report on Monday, October 13th. One research analyst has rated the stock with a Buy rating and two have given a Hold rating to the company. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and a consensus target price of $1.00.

Primis Financial Stock Down 0.7%

FRST opened at $13.48 on Friday. The company has a market capitalization of $332.15 million, a P/E ratio of 6.98 and a beta of 0.77. The company has a debt-to-equity ratio of 0.47, a current ratio of 1.02 and a quick ratio of 0.96. The firm’s fifty day moving average price is $12.92 and its two-hundred day moving average price is $11.59. Primis Financial has a fifty-two week low of $7.59 and a fifty-two week high of $14.38.

Primis Financial (NASDAQ:FRST) last released its quarterly earnings data on Thursday, January 29th. The company reported $0.10 EPS for the quarter, missing analysts’ consensus estimates of $0.34 by ($0.24). Primis Financial had a return on equity of 4.11% and a net margin of 18.78%.The business had revenue of $80.87 million for the quarter, compared to the consensus estimate of $30.01 million. On average, analysts anticipate that Primis Financial will post 1.4 EPS for the current year.

Primis Financial declared that its Board of Directors has initiated a stock repurchase plan on Thursday, December 18th that permits the company to buyback $750,000.00 in outstanding shares. This buyback authorization permits the company to reacquire up to 0.2% of its shares through open market purchases. Shares buyback plans are usually a sign that the company’s leadership believes its stock is undervalued.

Institutional Trading of Primis Financial

Several institutional investors and hedge funds have recently added to or reduced their stakes in FRST. Raymond James Financial Inc. bought a new position in shares of Primis Financial in the 2nd quarter valued at about $25,000. Russell Investments Group Ltd. boosted its stake in Primis Financial by 290.2% in the third quarter. Russell Investments Group Ltd. now owns 2,345 shares of the company’s stock valued at $25,000 after acquiring an additional 1,744 shares during the last quarter. PNC Financial Services Group Inc. grew its holdings in Primis Financial by 154.8% during the 2nd quarter. PNC Financial Services Group Inc. now owns 4,555 shares of the company’s stock worth $49,000 after acquiring an additional 2,767 shares during the period. CWM LLC grew its holdings in Primis Financial by 135.7% during the 3rd quarter. CWM LLC now owns 7,402 shares of the company’s stock worth $78,000 after acquiring an additional 4,262 shares during the period. Finally, BNP Paribas Financial Markets raised its position in shares of Primis Financial by 278.2% during the 3rd quarter. BNP Paribas Financial Markets now owns 7,742 shares of the company’s stock valued at $81,000 after acquiring an additional 5,695 shares during the last quarter. 74.96% of the stock is owned by institutional investors.

Key Headlines Impacting Primis Financial

Here are the key news stories impacting Primis Financial this week:

• Positive Sentiment: Management presented a clear plan to reach ~1% ROA in 2026, calling out margin expansion and core deposit growth as the primary levers to drive earnings improvement. This guidance and strategic focus support a pathway to higher profitability. Read More.
• Positive Sentiment: The company declared a quarterly cash dividend of $0.10 per share (ex-dividend Feb 13), implying about a ~3.0% yield; that return, plus management’s profitability plan, is supportive for income-focused investors. Read More.
• Positive Sentiment: Primis reported a large improvement in reported net income versus the prior year — PR Newswire highlights net income available to common shareholders of $30M (a swing from a prior-year loss), which management framed as evidence the turnaround is underway. Read More.
• Neutral Sentiment: Investors can review the full Q4 earnings call transcript and slide deck for detail on drivers (credit trends, deposit composition, and NIM assumptions). These materials provide necessary context for reconciling headline metrics. Read More. • Read More.
• Negative Sentiment: Reported EPS widely cited by market outlets was $0.10 for the quarter, which missed consensus (~$0.34) and has been highlighted as a disappointment despite revenue strength; the EPS miss likely triggered selling pressure. Read More.
• Negative Sentiment: Key profitability metrics remain thin: the company reported modest net margin and a slightly negative/low ROE in quarter-to-quarter measures, which keeps investors cautious about sustainable returns during the recovery. Read More.

Primis Financial Company Profile

Primis Financial Corporation is a bank holding company headquartered in Waycross, Georgia, operating through its wholly owned subsidiary, Primis Bank. The company offers a full suite of commercial and retail banking services tailored to meet the needs of individuals, small businesses, and agricultural clients across its service area. Primis Bank focuses on building relationships within the communities it serves, positioning itself as a local financial partner for deposit-taking, lending, and treasury management solutions.

Primis Bank maintains a network of branch offices throughout southeastern Georgia, serving a combination of rural and suburban markets.