Urban Outfitters, Inc. (NASDAQ:URBN – Get Free Report) insider Margaret Hayne sold 9,333 shares of the firm’s stock in a transaction on Friday, January 30th. The stock was sold at an average price of $70.34, for a total value of $656,483.22. Following the completion of the sale, the insider directly owned 2,053,281 shares of the company’s stock, valued at $144,427,785.54. The trade was a 0.45% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink.
Margaret Hayne also recently made the following trade(s):
- On Thursday, January 29th, Margaret Hayne sold 8,750 shares of Urban Outfitters stock. The shares were sold at an average price of $70.03, for a total transaction of $612,762.50.
- On Wednesday, January 28th, Margaret Hayne sold 2,890 shares of Urban Outfitters stock. The stock was sold at an average price of $70.05, for a total transaction of $202,444.50.
- On Tuesday, January 27th, Margaret Hayne sold 1,814 shares of Urban Outfitters stock. The shares were sold at an average price of $70.00, for a total transaction of $126,980.00.
- On Thursday, January 22nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $71.17, for a total transaction of $664,229.61.
- On Tuesday, January 20th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $70.46, for a total transaction of $657,603.18.
- On Friday, January 16th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $70.20, for a total transaction of $655,176.60.
- On Wednesday, January 14th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $71.38, for a total value of $666,189.54.
- On Monday, January 12th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $74.35, for a total value of $693,908.55.
- On Friday, January 9th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $81.82, for a total value of $763,626.06.
- On Wednesday, January 7th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $79.71, for a total value of $743,933.43.
Urban Outfitters Stock Up 2.5%
Shares of URBN stock opened at $72.60 on Tuesday. The business’s fifty day moving average is $75.66 and its 200 day moving average is $72.35. The stock has a market cap of $6.51 billion, a price-to-earnings ratio of 13.70, a PEG ratio of 1.07 and a beta of 1.23. Urban Outfitters, Inc. has a twelve month low of $41.89 and a twelve month high of $84.35.
Key Urban Outfitters News
Here are the key news stories impacting Urban Outfitters this week:
- Positive Sentiment: Institutional buying and analyst support: recent coverage notes institutions have been net buyers through 2025–2026 and the consensus price target implies meaningful upside, which can cushion the stock against short‑term selling. Insiders Rang in the New Year Selling These Stocks, Buyers Beware
- Neutral Sentiment: High insider ownership: insiders (primarily the Hayne family) still hold a large stake (~32% of shares outstanding), so sales can reflect portfolio diversification/tax planning rather than a change in operational outlook — this mutes, but does not eliminate, negative signal from selling. SEC Ownership Filing
- Negative Sentiment: CEO Richard A. Hayne sold multiple blocks (Jan. 29–30), totaling roughly ~20,670 shares across those days at ~\$70 per share — disclosed in SEC/insider filings; CEO selling, even small % moves, often weighs on sentiment. Richard A. Hayne Insider Trades
- Negative Sentiment: Margaret Hayne sold two blocks on Jan. 29–30 (~18,083 shares combined), also disclosed via SEC filings — additional insider liquidity in early Q1 increases near‑term sell pressure highlighted by market commentators. Margaret Hayne Insider Trades
- Negative Sentiment: Multiple news outlets summarized the January insider selling (packaged as broad “insider selling” coverage), calling it a near‑term headwind that could cap gains despite a bullish long‑term story. Investors should monitor follow‑on insider activity. Urban Outfitters Insider Sells (AmericanBankingNews)
Institutional Trading of Urban Outfitters
A number of large investors have recently made changes to their positions in the stock. Asset Management One Co. Ltd. lifted its position in Urban Outfitters by 11.7% during the second quarter. Asset Management One Co. Ltd. now owns 1,340 shares of the apparel retailer’s stock valued at $97,000 after purchasing an additional 140 shares during the period. Salomon & Ludwin LLC raised its stake in Urban Outfitters by 58.4% during the 4th quarter. Salomon & Ludwin LLC now owns 404 shares of the apparel retailer’s stock valued at $31,000 after buying an additional 149 shares during the last quarter. GAMMA Investing LLC lifted its holdings in shares of Urban Outfitters by 8.0% during the 4th quarter. GAMMA Investing LLC now owns 2,088 shares of the apparel retailer’s stock valued at $157,000 after buying an additional 154 shares during the period. Nisa Investment Advisors LLC boosted its stake in shares of Urban Outfitters by 1.6% in the 3rd quarter. Nisa Investment Advisors LLC now owns 10,489 shares of the apparel retailer’s stock worth $749,000 after buying an additional 164 shares during the last quarter. Finally, Oliver Luxxe Assets LLC grew its holdings in shares of Urban Outfitters by 0.5% in the fourth quarter. Oliver Luxxe Assets LLC now owns 33,774 shares of the apparel retailer’s stock worth $2,542,000 after acquiring an additional 181 shares during the period. 77.61% of the stock is currently owned by institutional investors.
Wall Street Analysts Forecast Growth
Several analysts recently weighed in on URBN shares. Robert W. Baird set a $93.00 price target on Urban Outfitters in a research note on Wednesday, December 17th. Wells Fargo & Company raised their price target on Urban Outfitters from $75.00 to $80.00 and gave the company an “equal weight” rating in a report on Wednesday, November 26th. The Goldman Sachs Group assumed coverage on shares of Urban Outfitters in a research note on Tuesday, December 9th. They issued a “neutral” rating and a $83.00 price target on the stock. JPMorgan Chase & Co. reduced their price objective on shares of Urban Outfitters from $96.00 to $94.00 and set an “overweight” rating for the company in a research note on Tuesday, January 20th. Finally, Weiss Ratings reiterated a “buy (b)” rating on shares of Urban Outfitters in a research note on Monday, December 29th. Eight analysts have rated the stock with a Buy rating, eight have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, Urban Outfitters currently has an average rating of “Hold” and an average target price of $86.67.
Read Our Latest Stock Report on URBN
About Urban Outfitters
Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city’s historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.
The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.
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