Fiduciary Wealth Partners LLC Has $2.44 Million Stock Holdings in Amazon.com, Inc. $AMZN

Fiduciary Wealth Partners LLC raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 287.4% in the 3rd quarter, according to its most recent 13F filing with the SEC. The fund owned 11,119 shares of the e-commerce giant’s stock after acquiring an additional 8,249 shares during the period. Amazon.com makes up 1.0% of Fiduciary Wealth Partners LLC’s holdings, making the stock its 16th largest position. Fiduciary Wealth Partners LLC’s holdings in Amazon.com were worth $2,441,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also made changes to their positions in the stock. Cooksen Wealth LLC increased its holdings in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares in the last quarter. PayPay Securities Corp grew its position in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after purchasing an additional 96 shares during the period. Access Investment Management LLC bought a new stake in Amazon.com during the 2nd quarter worth approximately $74,000. Sagard Holdings Management Inc. acquired a new stake in Amazon.com during the 2nd quarter worth approximately $79,000. Finally, MJT & Associates Financial Advisory Group Inc. lifted its stake in Amazon.com by 17.1% in the second quarter. MJT & Associates Financial Advisory Group Inc. now owns 363 shares of the e-commerce giant’s stock valued at $80,000 after buying an additional 53 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Insider Activity

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 4,784 shares of the firm’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $232.71, for a total transaction of $1,113,284.64. Following the sale, the chief executive officer owned 498,182 shares of the company’s stock, valued at approximately $115,931,933.22. This represents a 0.95% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 47,061 shares of company stock valued at $10,351,262. 9.70% of the stock is owned by insiders.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports that Amazon is in talks to invest up to $50 billion in OpenAI — a potential transformational AI bet that would strengthen AWS/AI credibility and could justify higher valuation multiples. Amazon in talks to invest up to $50 billion in OpenAI
• Positive Sentiment: Analyst bullishness and price-target raises (e.g., Citizens to $315, median analyst target ~ $300) are giving technical and fundamental buyers cover ahead of earnings. Upgrades help lift sentiment and trading flows. Citizens raises AMZN price target to $315
• Positive Sentiment: Large, visible purchases by institutional/quant investors (Cathie Wood’s ARK added roughly $1.9M of AMZN) signal conviction into the upcoming report and AI/Cloud narratives. Cathie Wood buys nearly $2M of Amazon stock
• Positive Sentiment: Market chatter ahead of Q4 highlights AWS acceleration, recent large contracts and AI deployments (cited wins and backlog), which are key upside drivers for revenue and margin beat expectations. QuiverQuant: Opinions on Q4 earnings preview
• Neutral Sentiment: Amazon will discontinue its Amazon One palm-scanning product but will continue licensing Just Walk Out tech to third parties — operational change with limited near-term revenue impact but relevant for regulatory/PR risk. GeekWire: Just Walk Out tech to survive retail pullback
• Neutral Sentiment: Earnings on Feb. 5 are the immediate catalyst — consensus expects solid top-line and AWS strength, so results (and guidance) will likely determine the next big directional move. Barchart: Mark your calendars for Feb 5 earnings
• Negative Sentiment: Saks and Saks Global are winding down e‑commerce/luxury partnerships with Amazon — a setback for Amazon’s push into higher-margin luxury sales and a signal of partner churn in retail initiatives. WSJ: Saks shutting down luxury partnership with Amazon
• Negative Sentiment: Amazon MGM’s documentary “Melania” had a stronger-than-expected opening (~$7M) but the project’s large acquisition/marketing outlay (~$75M) highlights content ROI risk for Prime Video’s studio investments. MarketWatch: Melania box office vs Amazon spend
• Negative Sentiment: Concentrated insider selling over recent months (many disclosed sales, few buys) is a cautionary signal for some investors about near-term liquidity/positioning. QuiverQuant: Insider trading summary

Amazon.com Stock Performance

NASDAQ AMZN opened at $243.00 on Tuesday. The firm has a market capitalization of $2.60 trillion, a P/E ratio of 34.32, a price-to-earnings-growth ratio of 1.49 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The firm’s fifty day moving average price is $233.84 and its two-hundred day moving average price is $229.85. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60.

Analysts Set New Price Targets

Several equities research analysts have recently issued reports on AMZN shares. Telsey Advisory Group reissued an “outperform” rating and set a $300.00 price objective on shares of Amazon.com in a research report on Friday. Evercore ISI reiterated an “outperform” rating on shares of Amazon.com in a report on Monday. Daiwa Capital Markets lifted their price target on Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research note on Tuesday, November 11th. BMO Capital Markets upped their price objective on Amazon.com from $300.00 to $304.00 and gave the stock an “outperform” rating in a research report on Tuesday, December 16th. Finally, Truist Financial set a $290.00 target price on Amazon.com in a research report on Friday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $296.18.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.