LQR House (NASDAQ:YHC) and Baosheng Media Group (NASDAQ:BAOS) Critical Analysis

Baosheng Media Group (NASDAQ:BAOS) and LQR House (NASDAQ:YHC) are both business services companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, risk, profitability, dividends and earnings.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Baosheng Media Group and LQR House, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baosheng Media Group	1	0	0	0	1.00
LQR House	1	0	0	0	1.00

Profitability

This table compares Baosheng Media Group and LQR House’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baosheng Media Group	N/A	N/A	N/A
LQR House	-1,720.16%	-161.22%	-113.31%

Insider and Institutional Ownership

6.3% of Baosheng Media Group shares are held by institutional investors. 22.6% of Baosheng Media Group shares are held by company insiders. Comparatively, 9.4% of LQR House shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Risk and Volatility

Baosheng Media Group has a beta of 1.55, suggesting that its share price is 55% more volatile than the S&P 500. Comparatively, LQR House has a beta of 4.38, suggesting that its share price is 338% more volatile than the S&P 500.

Earnings and Valuation

This table compares Baosheng Media Group and LQR House”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baosheng Media Group	$620,000.00	N/A	-$26.87 million	N/A	N/A
LQR House	$2.50 million	4.66	-$22.75 million	($94.56)	-0.01

LQR House has higher revenue and earnings than Baosheng Media Group.

Summary

Baosheng Media Group beats LQR House on 5 of the 8 factors compared between the two stocks.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

About LQR House

LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL.