Life360 (NASDAQ:LIF – Get Free Report) and Senstar Technologies (NASDAQ:SNT – Get Free Report) are both industrials companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, valuation, risk, earnings, profitability, institutional ownership and analyst recommendations.
Institutional and Insider Ownership
20.0% of Life360 shares are owned by institutional investors. Comparatively, 20.8% of Senstar Technologies shares are owned by institutional investors. 8.0% of Life360 shares are owned by company insiders. Comparatively, 24.4% of Senstar Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Life360 and Senstar Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Life360 | 6.46% | 7.95% | 4.87% |
| Senstar Technologies | 12.83% | 12.02% | 9.18% |
Risk & Volatility
Analyst Ratings
This is a summary of current ratings for Life360 and Senstar Technologies, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Life360 | 0 | 4 | 6 | 1 | 2.73 |
| Senstar Technologies | 0 | 1 | 0 | 0 | 2.00 |
Life360 presently has a consensus target price of $90.31, suggesting a potential upside of 70.92%. Given Life360’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Life360 is more favorable than Senstar Technologies.
Earnings and Valuation
This table compares Life360 and Senstar Technologies”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Life360 | $371.48 million | 11.15 | -$4.55 million | $0.34 | 155.41 |
| Senstar Technologies | $35.75 million | 2.43 | $2.64 million | $0.20 | 18.65 |
Senstar Technologies has lower revenue, but higher earnings than Life360. Senstar Technologies is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.
Summary
Life360 beats Senstar Technologies on 9 of the 15 factors compared between the two stocks.
About Life360
Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.
About Senstar Technologies
Senstar Technologies Corporation provides physical, video, and access control security products and solutions worldwide. It offers solutions for critical sites, which leverage its portfolio of perimeter intrusion detection systems, and video management software with intelligent video analytics security solutions, as well as access control products and technologies. The company's solutions and products are optimized for perimeter, outdoor, and general security applications. Its portfolio of critical infrastructure protection and site protection technologies includes various smart barriers and fences, fence mounted sensors, virtual gates, buried and concealed detection systems, and sensors for sub-surface intrusion, such as to secure pipelines, as well as video analytics software and video management systems. Senstar Technologies Corporation was incorporated in 1984 and is based in Ottawa, Canada.
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