KeyCorp Issues Pessimistic Forecast for Booking (NASDAQ:BKNG) Stock Price

Booking (NASDAQ:BKNG) had its price target reduced by equities research analysts at KeyCorp from $6,630.00 to $6,500.00 in a research report issued on Wednesday,Benzinga reports. The brokerage presently has an “overweight” rating on the business services provider’s stock. KeyCorp’s target price indicates a potential upside of 46.28% from the stock’s previous close.

BKNG has been the topic of a number of other research reports. Citizens Jmp reiterated a “market perform” rating on shares of Booking in a research report on Wednesday. Sanford C. Bernstein decreased their target price on Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a research note on Tuesday, January 6th. Morgan Stanley set a $6,150.00 price target on Booking in a report on Wednesday, October 29th. Mizuho raised Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 price objective for the company in a report on Wednesday. Finally, Deutsche Bank Aktiengesellschaft upped their price objective on shares of Booking from $6,723.00 to $6,790.00 and gave the stock a “buy” rating in a research report on Tuesday, October 21st. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and ten have given a Hold rating to the company’s stock. According to MarketBeat.com, Booking currently has a consensus rating of “Moderate Buy” and an average target price of $6,195.63.

Booking Trading Down 3.6%

Booking stock opened at $4,443.42 on Wednesday. Booking has a 1-year low of $4,096.23 and a 1-year high of $5,839.41. The firm has a market capitalization of $143.21 billion, a PE ratio of 28.88, a price-to-earnings-growth ratio of 0.99 and a beta of 1.21. The firm’s 50 day simple moving average is $5,211.89 and its 200 day simple moving average is $5,291.13.

Insider Activity at Booking

In related news, Director Robert J. Mylod, Jr. sold 40 shares of the firm’s stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the transaction, the director directly owned 840 shares of the company’s stock, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, CEO Glenn D. Fogel sold 953 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the completion of the sale, the chief executive officer directly owned 19,615 shares of the company’s stock, valued at approximately $101,631,984.10. This represents a 4.63% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 3,124 shares of company stock valued at $16,194,538. Corporate insiders own 0.16% of the company’s stock.

Institutional Investors Weigh In On Booking

Institutional investors have recently made changes to their positions in the business. KERR FINANCIAL PLANNING Corp bought a new stake in Booking in the third quarter worth $26,000. Halbert Hargrove Global Advisors LLC grew its stake in shares of Booking by 150.0% during the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock valued at $27,000 after buying an additional 3 shares during the last quarter. Guerra Advisors Inc purchased a new position in shares of Booking in the third quarter worth about $27,000. Daytona Street Capital LLC bought a new stake in shares of Booking in the 4th quarter valued at about $27,000. Finally, Legacy Bridge LLC bought a new position in Booking during the 4th quarter worth approximately $27,000. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Mizuho upgraded BKNG to an “outperform” with a $6,000 price target, signaling confidence in Booking’s long‑term earnings potential and providing a substantive positive anchor for buyers. Read More.
• Positive Sentiment: Mizuho also published commentary saying AI‑related selling is “overblown” and that recent weakness could be a buying opportunity — this frames the recent pullback as tactical rather than structural. Read More.
• Positive Sentiment: KeyCorp kept an overweight stance while trimming its price target slightly, which still implies meaningful upside from current levels and may support longer‑term investor interest. Read More.
• Positive Sentiment: Several bullish writeups (a “bull case” piece) are circulating arguing the pullback is a buying opportunity based on cash flow, buybacks, loyalty/AI initiatives and Agoda exposure — these narratives can attract value buyers. Read More.
• Neutral Sentiment: Citizens/JMP reportedly reaffirmed a “market perform” rating in some coverage notes — a neutral stance that removes immediate upward analyst pressure but doesn’t signal fresh deterioration. Read More.
• Negative Sentiment: Citizens (different report) issued a downgrade in coverage, which likely contributed to selling pressure and headline weakness—investors often react quickly to downgrade headlines. Read More.
• Negative Sentiment: Insider selling: a director disclosed a small sale (40 shares). The dollar amount is modest and not materially informative, but it can be read negatively by short‑term traders. Read More.
• Negative Sentiment: Market reaction and algorithmic flows: commentary notes a sharp intraday drop and heavier trading that amplified declines — this mechanical selling can worsen momentum short‑term even if fundamentals remain intact. Read More.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.