Critical Analysis: Kidoz (OTCMKTS:KDOZF) & PLAYSTUDIOS (NASDAQ:MYPS)

PLAYSTUDIOS (NASDAQ:MYPS) and Kidoz (OTCMKTS:KDOZF) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, dividends, profitability and analyst recommendations.

Valuation & Earnings

This table compares PLAYSTUDIOS and Kidoz”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PLAYSTUDIOS	$289.43 million	0.24	-$28.69 million	($0.29)	-1.92
Kidoz	$14.01 million	2.25	$350,000.00	N/A	N/A

Kidoz has lower revenue, but higher earnings than PLAYSTUDIOS.

Risk & Volatility

PLAYSTUDIOS has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500. Comparatively, Kidoz has a beta of -3.87, suggesting that its share price is 487% less volatile than the S&P 500.

Profitability

This table compares PLAYSTUDIOS and Kidoz’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PLAYSTUDIOS	-15.10%	-8.71%	-6.77%
Kidoz	3.53%	7.77%	5.73%

Institutional and Insider Ownership

37.5% of PLAYSTUDIOS shares are owned by institutional investors. 14.7% of PLAYSTUDIOS shares are owned by insiders. Comparatively, 20.5% of Kidoz shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for PLAYSTUDIOS and Kidoz, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PLAYSTUDIOS	2	1	2	0	2.00
Kidoz	0	0	0	0	0.00

PLAYSTUDIOS presently has a consensus price target of $2.00, indicating a potential upside of 259.20%. Given PLAYSTUDIOS’s stronger consensus rating and higher possible upside, equities research analysts plainly believe PLAYSTUDIOS is more favorable than Kidoz.

About PLAYSTUDIOS

PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company's game portfolio includes a diverse range of titles comprising social casino, card, puzzle, and adventure games. It also offers POP! Slots, myVEGAS Slots, my KONAMI Slots, MGM Slots Live, myVEGAS Blackjack, myVEGAS Bingo, Tetris, Solitaire, Spider Solitaire, Jumbline 2, Sudoku, and Mahjong games. PLAYSTUDIOS, Inc. is headquartered in Las Vegas, Nevada.

About Kidoz

Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.