Northstar Asset Management Inc. Trims Stock Position in Alphabet Inc. $GOOGL

Northstar Asset Management Inc. trimmed its stake in shares of Alphabet Inc. (NASDAQ:GOOGL) by 3.9% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 84,752 shares of the information services provider’s stock after selling 3,396 shares during the quarter. Alphabet makes up 5.4% of Northstar Asset Management Inc.’s holdings, making the stock its 2nd biggest holding. Northstar Asset Management Inc.’s holdings in Alphabet were worth $20,603,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other institutional investors have also added to or reduced their stakes in GOOGL. Financial Gravity Companies Inc. acquired a new position in Alphabet in the second quarter valued at approximately $31,000. CarsonAllaria Wealth Management Ltd. grew its holdings in Alphabet by 36.4% in the second quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock worth $44,000 after purchasing an additional 67 shares during the period. Corsicana & Co. bought a new stake in Alphabet in the third quarter valued at $54,000. Vermillion & White Wealth Management Group LLC raised its holdings in shares of Alphabet by 37.9% during the second quarter. Vermillion & White Wealth Management Group LLC now owns 324 shares of the information services provider’s stock valued at $57,000 after purchasing an additional 89 shares during the period. Finally, S&T Bank PA boosted its position in shares of Alphabet by 40.2% during the 2nd quarter. S&T Bank PA now owns 345 shares of the information services provider’s stock worth $61,000 after purchasing an additional 99 shares in the last quarter. 40.03% of the stock is currently owned by institutional investors.

Alphabet Stock Down 0.5%

Shares of NASDAQ GOOGL opened at $331.25 on Friday. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The stock has a market capitalization of $4.00 trillion, a PE ratio of 30.64, a P/E/G ratio of 2.01 and a beta of 1.09. Alphabet Inc. has a one year low of $140.53 and a one year high of $349.00. The business’s fifty day moving average price is $321.54 and its 200-day moving average price is $269.25.

Alphabet (NASDAQ:GOOGL) last announced its quarterly earnings data on Wednesday, February 4th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.57 by $0.25. The business had revenue of $113.83 billion for the quarter, compared to analysts’ expectations of $111.24 billion. Alphabet had a return on equity of 36.21% and a net margin of 32.81%. On average, equities research analysts anticipate that Alphabet Inc. will post 8.9 EPS for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Monday, March 9th will be given a $0.21 dividend. The ex-dividend date is Monday, March 9th. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. Alphabet’s payout ratio is 7.77%.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet reported another beat: Q4 EPS and revenue topped estimates, Google Cloud grew ~48% Y/Y and annual revenue exceeded $400B—clear fundamental drivers for longer‑term growth. Read More.
• Positive Sentiment: Multiple Wall Street firms raised price targets and reiterated buy/outperform views after the results, supporting upside case (examples include Deutsche Bank, RBC, Needham and others). Read More.
• Positive Sentiment: Commercial traction for AI and subscriptions continues (Gemini user metrics, YouTube/Google One paid subs), reinforcing monetization of AI investments over time. Read More.
• Neutral Sentiment: Alphabet announced a small quarterly dividend ($0.21/share)—signal of returning capital but limited near‑term impact on valuation. Read More.
• Neutral Sentiment: Insider selling (CAO sold ~933 shares) and mixed analyst notes (some neutral ratings) create potential short‑term noise; institutional positioning remains large. Read More.
• Negative Sentiment: The 2026 capex outlook—$175B–$185B—shocked markets; investors fear near‑term margin/earnings dilution and a multi‑year heavy cash outflow, prompting an after‑hours/pre‑market selloff. Read More.
• Negative Sentiment: Market reaction: shares fell sharply in pre‑market/early trading as tech indexes pulled back, reflecting short‑term risk aversion to large AI spending even as fundamentals remain solid. Read More.

Wall Street Analyst Weigh In

A number of brokerages recently commented on GOOGL. Moffett Nathanson boosted their target price on Alphabet from $305.00 to $350.00 and gave the company a “buy” rating in a research report on Thursday. Argus lifted their price objective on shares of Alphabet from $330.00 to $365.00 and gave the company a “buy” rating in a report on Monday, January 5th. Stifel Nicolaus reissued a “buy” rating and set a $395.00 price objective (up from $346.00) on shares of Alphabet in a report on Thursday. Wolfe Research upped their price target on Alphabet from $380.00 to $390.00 and gave the stock an “outperform” rating in a report on Friday, January 23rd. Finally, President Capital lifted their price objective on shares of Alphabet from $258.00 to $323.00 and gave the stock a “buy” rating in a report on Thursday, November 6th. Four research analysts have rated the stock with a Strong Buy rating, forty-three have issued a Buy rating and five have assigned a Hold rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $354.86.

Insider Activity at Alphabet

In other news, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction on Wednesday, January 21st. The shares were sold at an average price of $327.30, for a total transaction of $10,637,250.00. Following the completion of the transaction, the chief executive officer directly owned 2,211,872 shares in the company, valued at $723,945,705.60. The trade was a 1.45% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the company’s stock in a transaction on Friday, January 30th. The stock was sold at an average price of $19.00, for a total transaction of $35,060,852.00. The SEC filing for this sale provides additional information. Insiders sold a total of 2,035,186 shares of company stock worth $94,458,941 in the last 90 days. 11.64% of the stock is owned by company insiders.

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.