JPMorgan Chase & Co. Forecasts Strong Price Appreciation for e.l.f. Beauty (NYSE:ELF) Stock

e.l.f. Beauty (NYSE:ELF) had its target price hoisted by analysts at JPMorgan Chase & Co. from $103.00 to $105.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The firm currently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s price target points to a potential upside of 27.78% from the company’s previous close.

A number of other equities analysts have also issued reports on the stock. Robert W. Baird set a $115.00 target price on shares of e.l.f. Beauty in a research report on Thursday. The Goldman Sachs Group decreased their price objective on shares of e.l.f. Beauty from $155.00 to $135.00 and set a “buy” rating for the company in a report on Friday, November 7th. UBS Group raised their price objective on shares of e.l.f. Beauty from $98.00 to $102.00 and gave the company a “neutral” rating in a research note on Thursday. Morgan Stanley set a $121.00 target price on e.l.f. Beauty in a research report on Thursday, November 6th. Finally, Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $92.00 price target on shares of e.l.f. Beauty in a research report on Thursday, January 29th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating and six have assigned a Hold rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $119.75.

e.l.f. Beauty Stock Performance

Shares of NYSE ELF opened at $82.17 on Thursday. e.l.f. Beauty has a 12-month low of $49.40 and a 12-month high of $150.99. The company has a market cap of $4.90 billion, a PE ratio of 46.42, a P/E/G ratio of 7.20 and a beta of 1.71. The stock has a 50 day simple moving average of $82.29 and a 200-day simple moving average of $105.23. The company has a current ratio of 2.76, a quick ratio of 1.76 and a debt-to-equity ratio of 0.70.

e.l.f. Beauty (NYSE:ELF) last announced its earnings results on Wednesday, February 4th. The company reported $1.24 earnings per share for the quarter, beating the consensus estimate of $0.72 by $0.52. e.l.f. Beauty had a return on equity of 15.08% and a net margin of 6.84%.The firm had revenue of $489.51 million for the quarter, compared to the consensus estimate of $461.78 million. During the same quarter in the previous year, the business earned $0.74 EPS. The firm’s revenue for the quarter was up 37.8% on a year-over-year basis. e.l.f. Beauty has set its FY 2026 guidance at 3.050-3.100 EPS. On average, equities research analysts forecast that e.l.f. Beauty will post 2.38 EPS for the current year.

Institutional Investors Weigh In On e.l.f. Beauty

A number of institutional investors and hedge funds have recently modified their holdings of the stock. Migdal Insurance & Financial Holdings Ltd. acquired a new position in shares of e.l.f. Beauty in the 4th quarter valued at $26,000. EverSource Wealth Advisors LLC boosted its holdings in shares of e.l.f. Beauty by 97.0% in the second quarter. EverSource Wealth Advisors LLC now owns 260 shares of the company’s stock worth $32,000 after buying an additional 128 shares during the period. Northwestern Mutual Wealth Management Co. increased its position in shares of e.l.f. Beauty by 58.5% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 317 shares of the company’s stock worth $39,000 after acquiring an additional 117 shares in the last quarter. MAI Capital Management raised its holdings in shares of e.l.f. Beauty by 129.1% during the second quarter. MAI Capital Management now owns 394 shares of the company’s stock valued at $49,000 after acquiring an additional 222 shares during the period. Finally, Elevation Point Wealth Partners LLC purchased a new stake in shares of e.l.f. Beauty in the 2nd quarter valued at approximately $49,000. 92.44% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting e.l.f. Beauty

Here are the key news stories impacting e.l.f. Beauty this week:

• Positive Sentiment: Big Q3 beat and raised FY guidance — ELF reported $1.24 EPS vs. ~$0.72 consensus and $489.5M revenue (up 37.8% YoY); management raised FY26 EPS guidance to $3.05–3.10, which investors view as evidence of reaccelerating growth. Earnings Press Release
• Positive Sentiment: Marketing payoff — CFO Mandy Fields says Super Bowl ads lifted brand awareness from ~10% to ~40%, supporting customer acquisition and the rhode rollout momentum. This helps the revenue outlook and justifies elevated marketing spend. How e.l.f. Beauty has used Super Bowl ads…
• Positive Sentiment: Analyst support and price‑target increases — Multiple firms bumped targets and reiterated positive views (JPMorgan raised to $105 OW; BofA reaffirmed Buy with $115 target), reinforcing the rally and signaling institutional interest. Benzinga note on JPMorgan
• Neutral Sentiment: Institutional flow turning constructive — MarketBeat notes institutions returned to accumulation in early 2026, which supports price strength but creates risk if selling resumes. MarketBeat: Reversal in Play
• Negative Sentiment: Concerns on valuation and durability of growth — Some analysts and commentary flagged that the guidance, while raised, was viewed by parts of the market as modest vs. expectations and noted margin pressure from higher SG&A and some gross‑margin contraction. Guidance lift seen as modest
• Neutral Sentiment: Management tone and investor Q&A — CEO/CFO characterized momentum post‑Hailey Bieber deal as “incredible/great,” supporting confidence but leaving questions about how sustainably rhode scales versus legacy brands. CEO rejects growth fears

e.l.f. Beauty Company Profile

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.