Head to Head Comparison: Fobi AI (OTCMKTS:FOBIF) vs. Baozun (NASDAQ:BZUN)

Fobi AI (OTCMKTS:FOBIF) and Baozun (NASDAQ:BZUN) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, analyst recommendations and institutional ownership.

Earnings & Valuation

This table compares Fobi AI and Baozun”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fobi AI	$2.16 million	3.86	-$8.11 million	($0.03)	-1.18
Baozun	$1.29 billion	0.12	-$18.68 million	($0.49)	-5.47

Fobi AI has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Fobi AI, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Fobi AI and Baozun’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fobi AI	N/A	N/A	N/A
Baozun	-2.10%	-3.28%	-1.47%

Volatility and Risk

Fobi AI has a beta of -0.56, indicating that its stock price is 156% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.37, indicating that its stock price is 63% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Fobi AI and Baozun, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fobi AI	0	0	0	0	0.00
Baozun	1	0	0	0	1.00

Insider & Institutional Ownership

47.3% of Baozun shares are held by institutional investors. 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Fobi AI beats Baozun on 7 of the 12 factors compared between the two stocks.

About Fobi AI

Fobi AI Inc., together with its subsidiaries, operates as a technology and data intelligence company in North America and Europe. It provides software as a service; consulting and development services; and resells, refers, and licenses its products. The company also offers mobile wallet solutions, digital coupons, and customer insights solutions. It serves various industries, including the hospitality and tourism industries. The company was formerly known as Loop Insights Inc. Fobi AI Inc. is based in Vancouver, Canada.

About Baozun

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.