Raymond James Financial Lowers Amazon.com (NASDAQ:AMZN) Price Target to $225.00

Amazon.com (NASDAQ:AMZN) had its target price lowered by research analysts at Raymond James Financial from $260.00 to $225.00 in a report issued on Friday,MarketScreener reports. The firm currently has an “outperform” rating on the e-commerce giant’s stock. Raymond James Financial’s price target indicates a potential upside of 7.01% from the company’s previous close.

A number of other research analysts have also weighed in on AMZN. Daiwa Securities Group raised their price objective on shares of Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research note on Tuesday, November 11th. Maxim Group upped their target price on shares of Amazon.com from $280.00 to $290.00 and gave the stock a “buy” rating in a report on Friday. Desjardins raised their price target on shares of Amazon.com to $218.00 in a research report on Monday, December 8th. Benchmark reissued a “buy” rating on shares of Amazon.com in a report on Thursday, January 29th. Finally, Canaccord Genuity Group set a $300.00 price objective on Amazon.com and gave the stock a “buy” rating in a research note on Friday, October 31st. Fifty-five equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $290.28.

Amazon.com Stock Down 5.6%

Shares of NASDAQ:AMZN opened at $210.27 on Friday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com has a 52-week low of $161.38 and a 52-week high of $258.60. The business’s 50 day simple moving average is $233.50 and its two-hundred day simple moving average is $229.79. The firm has a market cap of $2.25 trillion, a P/E ratio of 29.33, a PEG ratio of 1.31 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 23.09% and a net margin of 10.83%.The firm had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the previous year, the company earned $1.86 earnings per share. Amazon.com’s revenue for the quarter was up 13.6% compared to the same quarter last year. As a group, research analysts forecast that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at approximately $479,070,771.40. The trade was a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Douglas J. Herrington sold 2,500 shares of the company’s stock in a transaction on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This trade represents a 0.49% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 47,061 shares of company stock valued at $10,351,262 in the last ninety days. 9.70% of the stock is owned by corporate insiders.

Institutional Trading of Amazon.com

Several hedge funds have recently added to or reduced their stakes in the stock. Norges Bank bought a new position in Amazon.com during the second quarter valued at $27,438,011,000. Nuveen LLC purchased a new position in shares of Amazon.com during the 1st quarter valued at $11,674,091,000. Vanguard Group Inc. lifted its position in shares of Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after buying an additional 17,447,045 shares during the last quarter. Laurel Wealth Advisors LLC grew its stake in shares of Amazon.com by 22,085.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after acquiring an additional 12,122,668 shares during the period. Finally, Goldman Sachs Group Inc. increased its holdings in Amazon.com by 21.3% in the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after acquiring an additional 10,176,835 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.