Truist Financial Lowers Amazon.com (NASDAQ:AMZN) Price Target to $280.00

Amazon.com (NASDAQ:AMZN) had its target price dropped by stock analysts at Truist Financial from $290.00 to $280.00 in a note issued to investors on Friday, Marketbeat Ratings reports. The firm presently has a “buy” rating on the e-commerce giant’s stock. Truist Financial’s price objective would indicate a potential upside of 33.16% from the company’s previous close.

Other equities analysts have also issued research reports about the stock. Raymond James Financial cut their price objective on shares of Amazon.com from $275.00 to $260.00 and set an “outperform” rating on the stock in a research report on Thursday, January 15th. Wedbush restated an “outperform” rating and set a $340.00 price target on shares of Amazon.com in a report on Tuesday, January 27th. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $301.00 price objective (up previously from $295.00) on shares of Amazon.com in a research note on Monday, January 12th. JMP Securities set a $300.00 price objective on shares of Amazon.com in a report on Friday, October 31st. Finally, Piper Sandler restated an “overweight” rating and set a $260.00 target price (down from $300.00) on shares of Amazon.com in a report on Friday. Fifty-five equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat.com, Amazon.com has a consensus rating of “Moderate Buy” and an average price target of $290.28.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $210.27 on Friday. The firm has a market cap of $2.25 trillion, a price-to-earnings ratio of 29.33, a P/E/G ratio of 1.31 and a beta of 1.37. Amazon.com has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The business has a fifty day simple moving average of $233.50 and a 200 day simple moving average of $229.79.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a return on equity of 23.09% and a net margin of 10.83%.The business’s revenue for the quarter was up 13.6% on a year-over-year basis. During the same period in the previous year, the company earned $1.86 earnings per share. As a group, sell-side analysts predict that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares in the company, valued at $1,360,613.70. This trade represents a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 47,061 shares of company stock worth $10,351,262 in the last ninety days. 9.70% of the stock is owned by insiders.

Hedge Funds Weigh In On Amazon.com

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. Fairway Wealth LLC raised its holdings in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new stake in Amazon.com in the 3rd quarter valued at $27,000. MilWealth Group LLC grew its position in Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after acquiring an additional 79 shares during the period. Bridge Generations Wealth Management LLC raised its stake in Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares in the last quarter. Finally, Cooksen Wealth LLC lifted its holdings in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after acquiring an additional 47 shares during the period. Institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.