Maxim Group Forecasts Strong Price Appreciation for Amazon.com (NASDAQ:AMZN) Stock

Amazon.com (NASDAQ:AMZN) had its price objective raised by investment analysts at Maxim Group from $280.00 to $290.00 in a report issued on Friday,MarketScreener reports. The firm currently has a “buy” rating on the e-commerce giant’s stock. Maxim Group’s price target would indicate a potential upside of 37.92% from the company’s previous close.

Several other analysts also recently commented on the stock. William Blair reissued an “outperform” rating on shares of Amazon.com in a research report on Monday, November 3rd. Telsey Advisory Group reiterated an “outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Friday. TD Cowen reissued a “buy” rating on shares of Amazon.com in a research report on Friday. JPMorgan Chase & Co. restated a “buy” rating and set a $305.00 target price on shares of Amazon.com in a report on Friday, December 12th. Finally, Zacks Research downgraded Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. Fifty-five investment analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $290.28.

Amazon.com Stock Performance

Shares of AMZN stock opened at $210.27 on Friday. Amazon.com has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The stock’s 50-day moving average is $233.50 and its two-hundred day moving average is $229.79. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm has a market cap of $2.25 trillion, a P/E ratio of 29.33, a PEG ratio of 1.31 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same period in the previous year, the firm posted $1.86 EPS. The company’s quarterly revenue was up 13.6% compared to the same quarter last year. Analysts predict that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Activity

In other news, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction that occurred on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the sale, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at approximately $117,993,927.48. This represents a 0.49% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 47,061 shares of company stock worth $10,351,262 over the last 90 days. Company insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

Hedge funds have recently bought and sold shares of the stock. Vanguard Group Inc. raised its holdings in Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after acquiring an additional 17,447,045 shares in the last quarter. State Street Corp increased its position in shares of Amazon.com by 2.0% during the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant’s stock valued at $83,805,794,000 after purchasing an additional 7,584,156 shares during the period. Geode Capital Management LLC increased its position in shares of Amazon.com by 1.7% during the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock valued at $47,332,625,000 after purchasing an additional 3,721,658 shares during the period. Norges Bank acquired a new position in shares of Amazon.com in the second quarter valued at $27,438,011,000. Finally, Northern Trust Corp lifted its position in Amazon.com by 0.3% in the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant’s stock worth $18,527,354,000 after purchasing an additional 302,858 shares during the period. 72.20% of the stock is owned by institutional investors.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.