Amazon.com (NASDAQ:AMZN) Stock Price Expected to Rise, Wells Fargo & Company Analyst Says

Amazon.com (NASDAQ:AMZN) had its price objective boosted by equities research analysts at Wells Fargo & Company from $301.00 to $305.00 in a research note issued on Friday,Benzinga reports. The firm presently has an “overweight” rating on the e-commerce giant’s stock. Wells Fargo & Company‘s target price suggests a potential upside of 45.05% from the company’s previous close.

Several other research firms also recently commented on AMZN. Cantor Fitzgerald set a $250.00 price target on shares of Amazon.com and gave the stock an “overweight” rating in a research note on Friday. Loop Capital lifted their target price on Amazon.com from $300.00 to $360.00 and gave the company a “buy” rating in a report on Tuesday, November 18th. Argus restated a “buy” rating and set a $325.00 price target on shares of Amazon.com in a report on Friday. Canadian Imperial Bank of Commerce increased their price target on Amazon.com to $315.00 in a research report on Monday, October 20th. Finally, Citigroup reiterated an “outperform” rating on shares of Amazon.com in a research note on Monday, February 2nd. Fifty-five investment analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $290.28.

Amazon.com Stock Down 5.6%

Shares of NASDAQ:AMZN opened at $210.27 on Friday. The firm has a market capitalization of $2.25 trillion, a PE ratio of 29.33, a price-to-earnings-growth ratio of 1.31 and a beta of 1.37. Amazon.com has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm’s 50-day moving average is $233.50 and its two-hundred day moving average is $229.79.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same quarter last year, the firm posted $1.86 EPS. The company’s revenue for the quarter was up 13.6% on a year-over-year basis. Analysts predict that Amazon.com will post 6.31 EPS for the current year.

Insider Transactions at Amazon.com

In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the transaction, the director directly owned 7,170 shares in the company, valued at $1,670,610. This represents a 11.15% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Douglas J. Herrington sold 4,784 shares of the firm’s stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $232.71, for a total transaction of $1,113,284.64. Following the sale, the chief executive officer directly owned 498,182 shares in the company, valued at approximately $115,931,933.22. The trade was a 0.95% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 47,061 shares of company stock valued at $10,351,262 over the last three months. 9.70% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Amazon.com

Several large investors have recently bought and sold shares of the stock. Fairway Wealth LLC increased its position in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the third quarter valued at approximately $27,000. MilWealth Group LLC grew its position in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Bridge Generations Wealth Management LLC increased its holdings in shares of Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 233 shares during the period. Finally, Cooksen Wealth LLC raised its position in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.