DA Davidson Reiterates “Neutral” Rating for Amazon.com (NASDAQ:AMZN)

Amazon.com (NASDAQ:AMZN)‘s stock had its “neutral” rating reissued by DA Davidson in a research note issued to investors on Friday, MarketBeat Ratings reports. They presently have a $175.00 target price on the e-commerce giant’s stock, down from their prior target price of $300.00. DA Davidson’s price objective points to a potential downside of 16.77% from the stock’s previous close.

Other analysts have also recently issued reports about the stock. Scotiabank upped their price target on shares of Amazon.com from $275.00 to $300.00 and gave the company an “outperform” rating in a research note on Tuesday, January 20th. Bank of America dropped their target price on Amazon.com from $303.00 to $286.00 and set a “buy” rating on the stock in a research report on Tuesday, January 27th. DZ Bank reiterated a “buy” rating on shares of Amazon.com in a research report on Friday, October 31st. Canadian Imperial Bank of Commerce boosted their price objective on Amazon.com to $315.00 in a research note on Monday, October 20th. Finally, Barclays restated an “overweight” rating and issued a $300.00 target price (up previously from $275.00) on shares of Amazon.com in a research note on Friday, October 31st. Fifty-five research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $290.28.

Amazon.com Stock Down 5.6%

Shares of NASDAQ AMZN opened at $210.27 on Friday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The stock has a market capitalization of $2.25 trillion, a PE ratio of 29.33, a P/E/G ratio of 1.31 and a beta of 1.37. Amazon.com has a one year low of $161.38 and a one year high of $258.60. The business’s fifty day moving average price is $233.50 and its 200-day moving average price is $229.79.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. The company’s revenue was up 13.6% on a year-over-year basis. During the same quarter in the prior year, the firm posted $1.86 earnings per share. On average, equities research analysts anticipate that Amazon.com will post 6.31 EPS for the current year.

Insiders Place Their Bets

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares in the company, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 47,061 shares of company stock valued at $10,351,262 over the last three months. Corporate insiders own 9.70% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

Large investors have recently added to or reduced their stakes in the company. Vanguard Group Inc. raised its stake in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares in the last quarter. State Street Corp boosted its stake in shares of Amazon.com by 2.0% in the 3rd quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant’s stock valued at $83,805,794,000 after purchasing an additional 7,584,156 shares in the last quarter. Geode Capital Management LLC grew its holdings in shares of Amazon.com by 1.7% during the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock valued at $47,332,625,000 after purchasing an additional 3,721,658 shares during the last quarter. Norges Bank purchased a new position in Amazon.com in the 2nd quarter worth $27,438,011,000. Finally, Northern Trust Corp raised its position in Amazon.com by 0.3% in the 1st quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant’s stock worth $18,527,354,000 after purchasing an additional 302,858 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.