JPMorgan Chase & Co. Reaffirms Buy Rating for Amazon.com (NASDAQ:AMZN)

Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating restated by equities researchers at JPMorgan Chase & Co. in a research report issued on Friday,MarketScreener reports.

Other equities analysts have also recently issued research reports about the company. Cantor Fitzgerald set a $250.00 price objective on Amazon.com and gave the company an “overweight” rating in a report on Friday. DA Davidson restated a “neutral” rating and issued a $175.00 price target (down from $300.00) on shares of Amazon.com in a research note on Friday. Loop Capital upped their price objective on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research note on Tuesday, November 18th. Sanford C. Bernstein set a $300.00 target price on shares of Amazon.com and gave the company an “outperform” rating in a research note on Friday, October 31st. Finally, Truist Financial lowered their target price on shares of Amazon.com from $290.00 to $280.00 and set a “buy” rating on the stock in a report on Friday. Fifty-five research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $290.28.

Amazon.com Price Performance

Shares of AMZN opened at $210.27 on Friday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60. The stock has a market capitalization of $2.25 trillion, a P/E ratio of 29.33, a P/E/G ratio of 1.31 and a beta of 1.37. The company has a 50 day moving average of $233.50 and a 200-day moving average of $229.79.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a return on equity of 23.09% and a net margin of 10.83%.The business’s revenue for the quarter was up 13.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.86 EPS. As a group, equities research analysts forecast that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Transactions at Amazon.com

In related news, CEO Douglas J. Herrington sold 4,784 shares of the company’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $232.71, for a total value of $1,113,284.64. Following the transaction, the chief executive officer owned 498,182 shares in the company, valued at approximately $115,931,933.22. This represents a 0.95% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the transaction, the chief executive officer directly owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 47,061 shares of company stock valued at $10,351,262. Corporate insiders own 9.70% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Several institutional investors and hedge funds have recently made changes to their positions in the company. Planning Alternatives Ltd. ADV lifted its holdings in Amazon.com by 8.9% during the 4th quarter. Planning Alternatives Ltd. ADV now owns 7,426 shares of the e-commerce giant’s stock worth $1,714,000 after purchasing an additional 609 shares during the last quarter. Associated Banc Corp grew its holdings in Amazon.com by 4.2% in the 4th quarter. Associated Banc Corp now owns 581,327 shares of the e-commerce giant’s stock valued at $134,182,000 after buying an additional 23,187 shares in the last quarter. CFO4Life Group LLC increased its position in Amazon.com by 0.8% during the 4th quarter. CFO4Life Group LLC now owns 61,186 shares of the e-commerce giant’s stock worth $14,123,000 after buying an additional 504 shares during the period. EverSource Wealth Advisors LLC increased its position in Amazon.com by 16.0% during the 4th quarter. EverSource Wealth Advisors LLC now owns 138,496 shares of the e-commerce giant’s stock worth $31,968,000 after buying an additional 19,129 shares during the period. Finally, New Millennium Group LLC lifted its holdings in shares of Amazon.com by 6.4% during the fourth quarter. New Millennium Group LLC now owns 35,059 shares of the e-commerce giant’s stock worth $8,092,000 after buying an additional 2,103 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.