Oxford Industries (NYSE:OXM – Get Free Report) and lululemon athletica (NASDAQ:LULU – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, dividends, earnings and risk.
Institutional & Insider Ownership
91.2% of Oxford Industries shares are held by institutional investors. Comparatively, 85.2% of lululemon athletica shares are held by institutional investors. 6.0% of Oxford Industries shares are held by insiders. Comparatively, 0.5% of lululemon athletica shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Oxford Industries and lululemon athletica’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Oxford Industries | -0.20% | 9.35% | 4.18% |
| lululemon athletica | 15.72% | 39.78% | 22.82% |
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Oxford Industries | $1.52 billion | 0.39 | $92.97 million | ($0.33) | -120.70 |
| lululemon athletica | $10.59 billion | 1.95 | $1.81 billion | $14.43 | 12.17 |
lululemon athletica has higher revenue and earnings than Oxford Industries. Oxford Industries is trading at a lower price-to-earnings ratio than lululemon athletica, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent ratings and price targets for Oxford Industries and lululemon athletica, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Oxford Industries | 2 | 5 | 0 | 0 | 1.71 |
| lululemon athletica | 1 | 30 | 2 | 2 | 2.14 |
Oxford Industries currently has a consensus price target of $45.40, indicating a potential upside of 13.98%. lululemon athletica has a consensus price target of $227.05, indicating a potential upside of 29.24%. Given lululemon athletica’s stronger consensus rating and higher probable upside, analysts clearly believe lululemon athletica is more favorable than Oxford Industries.
Risk and Volatility
Oxford Industries has a beta of 1.09, suggesting that its stock price is 9% more volatile than the S&P 500. Comparatively, lululemon athletica has a beta of 1.01, suggesting that its stock price is 1% more volatile than the S&P 500.
Summary
lululemon athletica beats Oxford Industries on 12 of the 15 factors compared between the two stocks.
About Oxford Industries
Oxford Industries, Inc., an apparel company, designs, sources, markets, and distributes products of lifestyle and other brands worldwide. The company offers men's and women's sportswear and related products under the Tommy Bahama brand; and women's and girl's dresses and sportswear, scarves, bags, jewelry, and belts, as well as children's apparel, swim, footwear, and licensed products under the Lilly Pulitzer brand. In addition, the company licenses Tommy Bahama brand for various products, such as indoor and outdoor furniture, beach chairs, bedding and bath linens, fabrics, leather goods and gifts, headwear, hosiery, sleepwear, shampoo, toiletries, fragrances, cigar accessories, distilled spirits, and other products; and Lilly Pulitzer for stationery and gift products, home furnishing products, and eyewear. The company distribute its products through southerntide.com, thebeaufortbonnetcompany.com, and duckhead.com; and specialty retailers. It offers products through its retail stores, department stores, specialty stores, multi-branded e-commerce retailers, off-price retailers, and other retailers, as well as e-commerce sites. The company operates brand-specific full-price retail stores; Tommy Bahama food and beverage locations; and Tommy Bahama outlet stores. Oxford Industries, Inc. was founded in 1942 and is headquartered in Atlanta, Georgia.
About lululemon athletica
Lululemon Athletica Inc., together with its subsidiaries, designs, distributes, and retails athletic apparel, footwear, and accessories under the lululemon brand for women and men. It offers pants, shorts, tops, and jackets for healthy lifestyle, such as yoga, running, training, and other activities. It also provides fitness-inspired accessories. The company sells its products through a chain of company-operated stores; outlets; interactive workout platform; yoga and fitness studios, university campus retailers, and other partners; license and supply arrangements; and temporary locations, as well as through mobile apps and lululemon.com e-commerce website. It has operations in the United States, Canada, Mainland China, Australia, South Korea, Hong Kong, Japan, New Zealand, Taiwan, Singapore, Malaysia, Macau, Thailand, the Asia Pacific, the United Kingdom, Germany, France, Ireland, Spain, the Netherlands, Sweden, Norway, Switzerland, Europe, the Middle East, and Africa. Lululemon Athletica Inc. was founded in 1998 and is based in Vancouver, Canada.
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