Hasbro (NASDAQ:HAS) Reaches New 52-Week High on Strong Earnings

Hasbro, Inc. (NASDAQ:HAS)’s stock price reached a new 52-week high during mid-day trading on Tuesday following a stronger than expected earnings report. The stock traded as high as $104.96 and last traded at $104.6770, with a volume of 1678199 shares trading hands. The stock had previously closed at $96.76.

The company reported $1.51 EPS for the quarter, beating analysts’ consensus estimates of $0.99 by $0.52. Hasbro had a negative net margin of 12.81% and a positive return on equity of 82.17%. The company had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. During the same quarter in the prior year, the firm earned $0.46 EPS. Hasbro’s quarterly revenue was up 31.3% on a year-over-year basis.

Hasbro Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Wednesday, March 4th. Investors of record on Wednesday, February 18th will be given a dividend of $0.70 per share. The ex-dividend date is Wednesday, February 18th. This represents a $2.80 dividend on an annualized basis and a yield of 2.7%. Hasbro’s dividend payout ratio (DPR) is presently -69.83%.

More Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q4 results beat Wall Street: Hasbro reported $1.51 EPS versus ~$0.99 consensus and revenue of $1.45B (vs. $1.26B est.), with revenue up ~31% YoY — a clear earnings beat that drove the rally. Hasbro posts $201.6M profit in fourth quarter, beating expectations
• Positive Sentiment: Wizards of the Coast / MTG momentum: Management said MTG had its best year, driving large revenue growth (reports cite MTG hitting ~$1.72B) and materially improving margins — a core growth engine investors are rewarding. Hasbro’s Magic Hits $1.72 Billion as Buyback Announced
• Positive Sentiment: $1 billion buyback announced: Management disclosed a sizable buyback program that reduces share count and supports EPS, a direct capital-return move that typically lifts share prices. Hasbro Rallies On Strong Q4, $1 Billion Buyback And Harry Potter Deal
• Positive Sentiment: Exclusive Harry Potter licensing deal: Hasbro struck a multi-year, global master toy license with Warner Bros. Discovery for the HBO Harry Potter series (products start 2027) — a high-profile IP win that supports long-term product and revenue upside. Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership
• Positive Sentiment: Dividend and analyst support: Hasbro declared a $0.70 quarterly dividend (yield ~2.7%) and Jefferies reiterated a Buy rating, both supportive for investor sentiment. Hasbro: Durable MTG-Driven Growth and Margin Expansion Underpin Buy Rating
• Neutral Sentiment: Earnings call tone and slides: Management’s conference call and slide deck emphasized Wizards-led profit expansion and an upbeat outlook, giving investors more confidence in execution (transcript available). Hasbro Q4 2025 Earnings Call Transcript
• Negative Sentiment: FY26 revenue outlook and economic risks: Hasbro’s FY2026 revenue forecast was flagged as below some Street estimates and management warned consumer pullback on non-essential purchases — a headwind to topline growth expectations. Hasbro forecasts annual revenue below estimates amid economic uncertainty
• Negative Sentiment: Cost/tariff headwinds and leverage: CEO noted incremental tariff pressures this year; the company also carries relatively high leverage (debt/equity elevated), which raises sensitivity to margin pressure and macro shocks. Tariff headwinds comment
• Neutral Sentiment: Short interest data unclear: Recent short-interest reporting shows zero shares (likely data artifact) and isn’t a reliable signal for current positioning. (No external link)

Analysts Set New Price Targets

Several research firms have recently commented on HAS. Morgan Stanley lifted their price target on Hasbro from $94.00 to $103.00 and gave the stock an “overweight” rating in a report on Monday, February 2nd. Seaport Research Partners upgraded shares of Hasbro to a “strong-buy” rating in a research report on Monday, November 10th. Citigroup boosted their target price on shares of Hasbro from $91.00 to $97.00 and gave the company a “buy” rating in a report on Friday, October 24th. Wolfe Research increased their price target on shares of Hasbro from $89.00 to $90.00 in a research note on Wednesday, October 29th. Finally, Wall Street Zen upgraded shares of Hasbro from a “buy” rating to a “strong-buy” rating in a report on Saturday. Nine equities research analysts have rated the stock with a Buy rating, two have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, Hasbro presently has a consensus rating of “Moderate Buy” and an average price target of $98.55.

Hedge Funds Weigh In On Hasbro

Hedge funds have recently made changes to their positions in the stock. Huntington National Bank lifted its stake in Hasbro by 10.2% during the fourth quarter. Huntington National Bank now owns 1,233 shares of the company’s stock worth $101,000 after purchasing an additional 114 shares in the last quarter. Personal CFO Solutions LLC grew its stake in shares of Hasbro by 3.9% in the fourth quarter. Personal CFO Solutions LLC now owns 3,666 shares of the company’s stock valued at $301,000 after buying an additional 137 shares in the last quarter. Signaturefd LLC raised its holdings in shares of Hasbro by 6.4% in the 4th quarter. Signaturefd LLC now owns 2,268 shares of the company’s stock valued at $186,000 after buying an additional 137 shares during the period. United Capital Financial Advisors LLC lifted its stake in Hasbro by 2.2% during the 3rd quarter. United Capital Financial Advisors LLC now owns 6,500 shares of the company’s stock worth $493,000 after acquiring an additional 139 shares in the last quarter. Finally, Clarius Group LLC lifted its stake in Hasbro by 0.6% during the 3rd quarter. Clarius Group LLC now owns 23,283 shares of the company’s stock worth $1,766,000 after acquiring an additional 146 shares in the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Hasbro Stock Up 7.5%

The company has a market capitalization of $14.60 billion, a PE ratio of -25.94, a PEG ratio of 1.73 and a beta of 0.56. The company has a current ratio of 1.70, a quick ratio of 1.42 and a debt-to-equity ratio of 7.65. The business has a fifty day moving average of $86.22 and a 200 day moving average of $80.58.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.