Booking (NASDAQ:BKNG – Get Free Report) is projected to issue its Q4 2025 results after the market closes on Wednesday, February 18th. Analysts expect the company to announce earnings of $47.96 per share and revenue of $6.1187 billion for the quarter. Individuals can find conference call details on the company’s upcoming Q4 2025 earning report page for the latest details on the call scheduled for Wednesday, February 18, 2026 at 4:30 PM ET.
Booking Stock Performance
BKNG stock opened at $4,284.26 on Wednesday. Booking has a 1 year low of $4,096.23 and a 1 year high of $5,839.41. The stock has a market capitalization of $138.10 billion, a price-to-earnings ratio of 27.85, a PEG ratio of 0.91 and a beta of 1.21. The stock’s fifty day moving average is $5,172.68 and its two-hundred day moving average is $5,256.55.
Wall Street Analysts Forecast Growth
Several research firms have commented on BKNG. HSBC upped their target price on shares of Booking from $7,447.00 to $7,656.00 and gave the stock a “buy” rating in a research report on Friday, January 9th. Rothschild & Co Redburn raised their target price on Booking from $6,250.00 to $6,400.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. Argus boosted their price target on Booking from $6,000.00 to $6,400.00 and gave the stock a “buy” rating in a research report on Tuesday, January 6th. Benchmark increased their price target on Booking from $6,200.00 to $6,400.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. Finally, B. Riley Financial lifted their price objective on shares of Booking from $6,700.00 to $6,800.00 and gave the company a “buy” rating in a research note on Wednesday, October 29th. Twenty-eight equities research analysts have rated the stock with a Buy rating and nine have given a Hold rating to the stock. According to MarketBeat, Booking currently has an average rating of “Moderate Buy” and a consensus target price of $6,171.56.
Insider Transactions at Booking
In related news, Director Vanessa Ames Wittman sold 15 shares of the business’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total value of $77,867.25. Following the sale, the director directly owned 687 shares in the company, valued at $3,566,320.05. The trade was a 2.14% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of the firm’s stock in a transaction that occurred on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the sale, the director owned 840 shares of the company’s stock, valued at $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 3,124 shares of company stock valued at $16,194,538 in the last quarter. Insiders own 0.16% of the company’s stock.
Hedge Funds Weigh In On Booking
Hedge funds and other institutional investors have recently modified their holdings of the stock. Strive Asset Management LLC acquired a new stake in Booking during the 3rd quarter worth about $27,000. Triumph Capital Management purchased a new position in shares of Booking in the third quarter worth approximately $32,000. WealthCollab LLC raised its holdings in shares of Booking by 100.0% during the second quarter. WealthCollab LLC now owns 8 shares of the business services provider’s stock valued at $46,000 after acquiring an additional 4 shares during the period. Osterweis Capital Management Inc. acquired a new stake in shares of Booking during the second quarter valued at approximately $179,000. Finally, Diversify Wealth Management LLC purchased a new stake in shares of Booking in the 2nd quarter valued at approximately $208,000. Institutional investors and hedge funds own 92.42% of the company’s stock.
Key Stories Impacting Booking
Here are the key news stories impacting Booking this week:
- Positive Sentiment: Gordon Haskett upgraded BKNG from “hold” to “buy” and set a $5,440 price target (about a mid/high-single-digit upside from recent levels), giving investors a clear catalyst for buying interest. Gordon Haskett upgrade (Finviz)
- Positive Sentiment: Zacks highlighted Booking as a “top-ranked growth stock” in its style-score coverage, which can attract momentum and growth-focused investors. Booking Holdings (BKNG) is a Top-Ranked Growth Stock: Should You Buy?
- Neutral Sentiment: A short-interest report shows an anomalous reading of 0 shares short (likely a data glitch), producing a 0.0 days-to-cover number — this is not credible market evidence but worth noting for short-squeeze narratives.
- Neutral Sentiment: Broader market weakness (S&P 500 off record highs) is a background factor that can pressure travel names on risk-off days. Stock Market Live February 10, 2026: S&P 500 (SPY) Down from Record Highs
- Negative Sentiment: Technical analysis coverage flagged a developing head-and-shoulders pattern and called a recent sharp drop a “crash,” which could prompt short-term selling by traders. Booking Holdings stock crashes as a H&S pattern forms: buy the dip?
- Negative Sentiment: Wedbush trimmed its price target for BKNG (reported as a reduction), which may temper buy-side enthusiasm despite other upgrades. Wedbush Cuts Booking (NASDAQ:BKNG) Price Target to $5,500.00
Booking Company Profile
Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.
Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.
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