Foxx Development (NASDAQ:FOXX – Get Free Report) and Bon Natural Life (NASDAQ:BON – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, dividends, analyst recommendations, institutional ownership, valuation and profitability.
Analyst Ratings
This is a breakdown of current ratings and price targets for Foxx Development and Bon Natural Life, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Foxx Development | 1 | 0 | 0 | 0 | 1.00 |
| Bon Natural Life | 1 | 0 | 0 | 0 | 1.00 |
Volatility & Risk
Foxx Development has a beta of -0.21, meaning that its stock price is 121% less volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.34, meaning that its stock price is 134% less volatile than the S&P 500.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Foxx Development | $63.03 million | 0.55 | -$9.02 million | ($1.44) | -3.55 |
| Bon Natural Life | $18.67 million | 0.72 | -$2.00 million | N/A | N/A |
Bon Natural Life has lower revenue, but higher earnings than Foxx Development.
Profitability
This table compares Foxx Development and Bon Natural Life’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Foxx Development | -15.26% | N/A | -27.37% |
| Bon Natural Life | N/A | N/A | N/A |
Institutional & Insider Ownership
60.4% of Foxx Development shares are owned by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are owned by institutional investors. 31.6% of Foxx Development shares are owned by company insiders. Comparatively, 26.5% of Bon Natural Life shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
About Foxx Development
Foxx Development Holdings Inc. is a consumer electronics and integrated Internet-of-Things solution company catering to both retail and institutional clients. The company currently sells a diverse range of products including mobile phones, tablets and other consumer electronics devices principally in United State and is in the process of developing and distributing end-to-end communication terminals and IoT solutions. Foxx Development Holdings Inc., formerly known as Acri Capital Acquisition Corporation, is based in Austin, TX.
About Bon Natural Life
Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.
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