Atria Investments Inc Sells 9,373 Shares of Shopify Inc. $SHOP

Atria Investments Inc cut its position in Shopify Inc. (NASDAQ:SHOP) (TSE:SHOP) by 4.9% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 181,450 shares of the software maker’s stock after selling 9,373 shares during the quarter. Atria Investments Inc’s holdings in Shopify were worth $26,965,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also recently bought and sold shares of the company. Heartwood Wealth Advisors LLC acquired a new stake in shares of Shopify in the third quarter valued at about $27,000. Rothschild Investment LLC boosted its stake in Shopify by 47.5% during the 2nd quarter. Rothschild Investment LLC now owns 233 shares of the software maker’s stock valued at $27,000 after purchasing an additional 75 shares during the period. Financial Gravity Companies Inc. acquired a new stake in Shopify in the 2nd quarter valued at approximately $27,000. Tradewinds Capital Management LLC grew its holdings in Shopify by 71.4% in the 2nd quarter. Tradewinds Capital Management LLC now owns 240 shares of the software maker’s stock valued at $28,000 after buying an additional 100 shares during the last quarter. Finally, Estabrook Capital Management bought a new position in Shopify in the 2nd quarter worth approximately $29,000. Institutional investors and hedge funds own 69.27% of the company’s stock.

Shopify News Roundup

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Revenue, GMV and growth momentum — Shopify reported ~31% YoY revenue and GMV growth, beating consensus and showing broad strength across regions and channels, supporting the growth story. Shopify Still Looks Like A Great Business, Just Not A Great Price
• Positive Sentiment: $2 billion buyback and strong free cash flow — Management authorized a $2B repurchase plan and reported robust free cash flow, which supports capital returns and can prop up the stock on pullbacks. Shopify’s Standout 2025: The Launchpad for a New Era of Commerce in 2026
• Positive Sentiment: Management guided Q1 revenue above Street estimates, signaling continued demand and validating the AI- and checkout-driven momentum that management is highlighting. Shopify forecasts quarterly revenue above estimates on strong demand
• Neutral Sentiment: AI tailwind narrative — Several outlets and analysts emphasize Shopify’s AI integrations as a durable advantage that helped sustain ~30% growth; this is a positive thematic driver but one that depends on execution. Shopify Defies Logic: AI Disruption Is a Good Thing
• Neutral Sentiment: Analyst moves mixed — Some upgrades and bullish price targets (and some resets) are circulating; consensus remains constructive but estimates and targets are being repriced. Benzinga: Analyst coverage and target changes
• Negative Sentiment: EPS miss and margin concerns — Shopify’s reported EPS slightly missed consensus and commentary noted structural gross-margin mix shifts (merchant solutions mix) that keep pressure on headline margins. Shopify (SHOP) Misses Q4 Earnings Estimates
• Negative Sentiment: Investor reaction and heavy selling — Despite revenue beats and buyback news, the stock slid sharply as investors focused on valuation (high PE), near-term EPS softness, and potential institutional selling. Shopify shares slide despite Q4 revenue and EPS beat
• Negative Sentiment: Bearish forecasters remain — At least one note flagged a pessimistic long-term outlook/pricing pressure risk, adding to near-term downside sentiment. BMO Capital Markets Issues Pessimistic Forecast for Shopify (NASDAQ:SHOP) Stock Price

Shopify Trading Down 6.8%

Shares of NASDAQ SHOP opened at $118.61 on Thursday. The firm has a market capitalization of $154.41 billion, a P/E ratio of 87.86, a P/E/G ratio of 3.75 and a beta of 2.83. The firm’s 50-day moving average price is $152.31 and its 200-day moving average price is $151.02. Shopify Inc. has a 1-year low of $69.84 and a 1-year high of $182.19.

Analysts Set New Price Targets

Several equities research analysts have recently weighed in on SHOP shares. Morgan Stanley reissued an “overweight” rating and issued a $192.00 price objective (up from $165.00) on shares of Shopify in a research report on Wednesday, November 5th. Canaccord Genuity Group upped their target price on shares of Shopify from $165.00 to $185.00 and gave the company a “buy” rating in a research note on Tuesday, November 4th. Barclays set a $140.00 price target on shares of Shopify and gave the company an “equal weight” rating in a report on Wednesday, November 5th. DZ Bank upgraded shares of Shopify from a “strong sell” rating to a “hold” rating in a report on Thursday, November 6th. Finally, Weiss Ratings reaffirmed a “hold (c)” rating on shares of Shopify in a research report on Monday, December 29th. Twenty-eight investment analysts have rated the stock with a Buy rating and fifteen have given a Hold rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $168.86.

About Shopify

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.