Delta Financial Advisors LLC Acquires 3,177 Shares of Amazon.com, Inc. $AMZN

Delta Financial Advisors LLC increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 11.4% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 30,924 shares of the e-commerce giant’s stock after purchasing an additional 3,177 shares during the period. Amazon.com makes up approximately 1.9% of Delta Financial Advisors LLC’s holdings, making the stock its 11th biggest position. Delta Financial Advisors LLC’s holdings in Amazon.com were worth $6,790,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also modified their holdings of the business. Fairway Wealth LLC lifted its position in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com during the 3rd quarter valued at approximately $27,000. Cooksen Wealth LLC increased its stake in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares in the last quarter. PayPay Securities Corp raised its holdings in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after acquiring an additional 96 shares during the period. Finally, Access Investment Management LLC purchased a new position in Amazon.com in the 2nd quarter worth approximately $74,000. Institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon Pharmacy will expand same‑day prescription delivery to nearly 4,500 U.S. cities and towns by year‑end — this materially scales a higher‑margin services business and improves growth/market share in healthcare delivery. Amazon Pharmacy expands same‑day delivery (Reuters)
• Positive Sentiment: The FCC approved Amazon’s request to launch an additional 4,500 LEO satellites, advancing its Project Kuiper/LEO internet strategy and strengthening long‑term connectivity and AWS edge opportunities. FCC approves 4,500 LEO satellites (CNBC)
• Positive Sentiment: Amazon disclosed a roughly 5% stake in Beta Technologies, signaling continued strategic investments in logistics/transport innovation that could support long‑term delivery cost reduction and sustainability goals. Amazon stake in Beta Technologies (TipRanks)
• Neutral Sentiment: Analysts continue to reprice targets: Arete raised its price target to $285 while Daiwa trimmed its target to $280 (still Buy ratings) — mixed analyst moves that reflect diverging views on the timing of returns from capex. Arete raises PT to $285 Daiwa trims PT to $280
• Neutral Sentiment: Amazon is exploring an AI content marketplace for publishers — a potential new revenue stream for Bedrock/AI services but execution and monetization are uncertain. Amazon AI content marketplace (Blockonomi)
• Negative Sentiment: Investors were spooked by Amazon’s plan for an outsized AI‑related capital spend (reported ~$200B), which triggered a sharp selloff and remains the main near‑term pressure on the stock as markets fret about returns and margin dilution. Why AI spending triggered the selloff (MarketWatch)
• Negative Sentiment: DA Davidson downgraded Amazon and cut its target sharply, citing concerns Amazon is “losing the lead” in cloud — analyst downgrades add selling pressure and feed negative sentiment. DA Davidson downgrade coverage (Barchart)
• Negative Sentiment: Large investors have been reshuffling positions (Morningstar trimmed its AMZN stake while others increased exposure), signaling mixed institutional positioning that can amplify volatility. Morningstar trims AMZN stake (TipRanks)

Insider Buying and Selling at Amazon.com

In other news, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares in the company, valued at $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of Amazon.com stock in a transaction dated Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the transaction, the chief executive officer owned 505,934 shares of the company’s stock, valued at $117,993,927.48. The trade was a 0.49% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 47,061 shares of company stock worth $10,351,262. Corporate insiders own 9.70% of the company’s stock.

Analyst Upgrades and Downgrades

Several research analysts have commented on AMZN shares. Daiwa Securities Group dropped their price objective on shares of Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a report on Wednesday. Rothschild & Co Redburn set a $230.00 target price on shares of Amazon.com in a report on Wednesday, January 21st. Robert W. Baird set a $285.00 price objective on Amazon.com and gave the company an “outperform” rating in a research report on Friday, October 31st. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Amazon.com in a research note on Friday, February 6th. Finally, Canadian Imperial Bank of Commerce increased their target price on shares of Amazon.com to $315.00 in a report on Monday, October 20th. Fifty-five analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $288.60.

Amazon.com Trading Down 1.3%

Shares of Amazon.com stock opened at $204.25 on Thursday. The firm’s 50 day simple moving average is $231.89 and its two-hundred day simple moving average is $229.29. The firm has a market capitalization of $2.19 trillion, a price-to-earnings ratio of 28.49, a PEG ratio of 1.33 and a beta of 1.37. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The company had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. Amazon.com’s quarterly revenue was up 13.6% compared to the same quarter last year. During the same period last year, the firm earned $1.86 earnings per share. Analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.