Cibc World Market Inc. Sells 587 Shares of Booking Holdings Inc. $BKNG

Cibc World Market Inc. trimmed its position in Booking Holdings Inc. (NASDAQ:BKNG) by 9.1% in the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 5,878 shares of the business services provider’s stock after selling 587 shares during the quarter. Cibc World Market Inc.’s holdings in Booking were worth $31,739,000 as of its most recent SEC filing.

A number of other large investors also recently added to or reduced their stakes in the business. Halbert Hargrove Global Advisors LLC raised its stake in shares of Booking by 150.0% during the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after buying an additional 3 shares during the last quarter. Guerra Advisors Inc bought a new position in Booking in the third quarter valued at approximately $27,000. Westside Investment Management Inc. grew its holdings in Booking by 400.0% during the 2nd quarter. Westside Investment Management Inc. now owns 5 shares of the business services provider’s stock worth $29,000 after acquiring an additional 4 shares during the period. Davis Capital Management bought a new stake in shares of Booking during the 3rd quarter valued at $32,000. Finally, Oakworth Capital Inc. raised its position in shares of Booking by 50.0% during the 3rd quarter. Oakworth Capital Inc. now owns 6 shares of the business services provider’s stock valued at $32,000 after acquiring an additional 2 shares during the last quarter. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total value of $77,867.25. Following the sale, the director directly owned 687 shares in the company, valued at approximately $3,566,320.05. The trade was a 2.14% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of Booking stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the sale, the director directly owned 840 shares in the company, valued at approximately $4,288,502.40. This represents a 4.55% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 3,124 shares of company stock worth $16,194,538 over the last ninety days. Insiders own 0.16% of the company’s stock.

Booking Stock Up 0.7%

Booking stock opened at $4,312.44 on Thursday. The company has a 50 day moving average of $5,157.98 and a 200-day moving average of $5,249.94. Booking Holdings Inc. has a twelve month low of $4,096.23 and a twelve month high of $5,839.41. The stock has a market capitalization of $138.99 billion, a PE ratio of 28.03, a price-to-earnings-growth ratio of 0.92 and a beta of 1.21.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Gordon Haskett upgraded BKNG from Hold to Buy and set a $5,440 price target (roughly +26% upside vs. the current price), a bullish analyst catalyst that can support upside. Gordon Haskett Upgrade
• Positive Sentiment: Booking.com announced a branded marketing partnership as the official travel partner for the Route 66 centennial, a consumer-facing move that could boost demand for road-trip stays and brand visibility in the U.S. travel recovery. Booking.com Named Official Travel Partner of the Route 66 Centennial
• Positive Sentiment: Zacks published a preview noting BKNG has the setup for an earnings beat and expects earnings growth, which can lift near-term sentiment if guidance or results match expectations. Booking Holdings (BKNG) Earnings Expected to Grow
• Neutral Sentiment: Zacks also flagged that BKNG is attracting elevated investor attention (search/traffic), which can increase volatility but doesn’t by itself change fundamentals. Booking Holdings Inc. is Attracting Investor Attention
• Neutral Sentiment: Market calendars note BKNG was projected to post earnings this week — short-term moves may be driven by the print and any forward guidance. Booking Projected to Post Earnings
• Neutral Sentiment: Data reports of a “large increase” in short interest show nonsensical zeros/NaN and a 0.0 days-to-cover figure — treat these short-interest reports as unreliable until clarified by an exchange/clearer data source.
• Negative Sentiment: A Seeking Alpha piece argues Q4 showed a challenging start to 2026 and suggests current weakness may reflect fundamentals; negative read-throughs from the report could pressure the stock if investors focus on near-term headwinds. Booking Holdings Q4 Earnings: A Challenging Start To 2026
• Negative Sentiment: Market commentary and technical pieces (e.g., Invezz) flagged a sharp pullback and a possible head-and-shoulders pattern — technical sellers and “buy-the-dip” narratives can amplify volatility and downside risk near-term. Booking Holdings stock crashes as a H&S pattern forms
• Negative Sentiment: Broader market weakness (S&P pullback) adds a macro headwind that can pressure travel names if risk appetite fades. Stock Market Live February 10, 2026

Wall Street Analysts Forecast Growth

A number of equities research analysts recently commented on the company. Cantor Fitzgerald lifted their price objective on Booking from $5,550.00 to $5,830.00 and gave the stock a “neutral” rating in a research note on Thursday, January 8th. TD Cowen restated a “buy” rating on shares of Booking in a report on Wednesday, December 3rd. Barclays boosted their target price on Booking from $6,000.00 to $6,250.00 and gave the stock an “overweight” rating in a research report on Wednesday, October 29th. B. Riley Financial increased their price target on shares of Booking from $6,700.00 to $6,800.00 and gave the company a “buy” rating in a research report on Wednesday, October 29th. Finally, HSBC lifted their price objective on shares of Booking from $7,447.00 to $7,656.00 and gave the stock a “buy” rating in a research note on Friday, January 9th. Twenty-eight investment analysts have rated the stock with a Buy rating and nine have given a Hold rating to the company. Based on data from MarketBeat.com, Booking has an average rating of “Moderate Buy” and an average price target of $6,171.56.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.