Morgan Stanley Forecasts Strong Price Appreciation for Hasbro (NASDAQ:HAS) Stock

Hasbro (NASDAQ:HAS) had its price target lifted by stock analysts at Morgan Stanley from $103.00 to $119.00 in a report issued on Wednesday, Marketbeat Ratings reports. The brokerage currently has an “overweight” rating on the stock. Morgan Stanley’s price objective would suggest a potential upside of 17.16% from the company’s current price.

A number of other brokerages have also recently weighed in on HAS. Wolfe Research upped their price objective on shares of Hasbro from $89.00 to $90.00 in a report on Wednesday, October 29th. Wall Street Zen raised shares of Hasbro from a “buy” rating to a “strong-buy” rating in a report on Saturday, February 7th. Weiss Ratings reaffirmed a “sell (d)” rating on shares of Hasbro in a report on Monday, December 29th. Jefferies Financial Group boosted their target price on shares of Hasbro from $95.00 to $112.00 and gave the company a “buy” rating in a research report on Friday, February 6th. Finally, Roth Mkm upped their price target on Hasbro from $96.00 to $105.00 and gave the stock a “buy” rating in a research report on Wednesday, February 4th. Nine research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $110.64.

Hasbro Price Performance

HAS opened at $101.57 on Wednesday. The firm has a market cap of $14.25 billion, a price-to-earnings ratio of -43.22, a PEG ratio of 1.86 and a beta of 0.56. Hasbro has a 1 year low of $49.00 and a 1 year high of $106.98. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.42. The stock’s 50 day simple moving average is $87.08 and its 200 day simple moving average is $80.91.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 EPS for the quarter, beating the consensus estimate of $0.99 by $0.52. The firm had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. The company’s quarterly revenue was up 31.3% compared to the same quarter last year. During the same period in the prior year, the firm posted $0.46 earnings per share. As a group, analysts predict that Hasbro will post 4.33 earnings per share for the current year.

Institutional Investors Weigh In On Hasbro

Several large investors have recently added to or reduced their stakes in the stock. Norges Bank purchased a new stake in shares of Hasbro in the fourth quarter valued at $147,748,000. Bank of America Corp DE raised its position in Hasbro by 128.7% during the 2nd quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock valued at $220,089,000 after purchasing an additional 1,677,962 shares in the last quarter. AQR Capital Management LLC raised its holdings in shares of Hasbro by 95.7% in the second quarter. AQR Capital Management LLC now owns 2,259,812 shares of the company’s stock valued at $164,831,000 after acquiring an additional 1,105,004 shares in the last quarter. Mane Global Capital Management LP bought a new stake in shares of Hasbro in the 2nd quarter valued at about $77,471,000. Finally, Deutsche Bank AG lifted its holdings in Hasbro by 45.7% during the fourth quarter. Deutsche Bank AG now owns 1,583,182 shares of the company’s stock worth $129,821,000 after buying an additional 496,337 shares during the period. 91.83% of the stock is owned by institutional investors.

Key Headlines Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Earnings beat and strong revenue helped momentum — Hasbro reported stronger-than-expected results and shares recently hit a one-year high after the report. Article Title
• Positive Sentiment: Magic: The Gathering remains a major growth engine — reports cite ~US$1.7B revenue for MTG and significant contribution to Hasbro’s revenue growth. Article Title
• Positive Sentiment: Multiple analyst upgrades/price-target raises signal buy-side confidence — Morgan Stanley raised its target to $119, JPMorgan to $115, and Monness Crespi & Hardt to $120, each maintaining bullish ratings. These raise upside expectations vs. the current price. Morgan Stanley JPMorgan/Benzinga Monness Crespi & Hardt
• Positive Sentiment: CEO and media commentary emphasize digital/gaming pivot — management highlights growth in Wizards of the Coast and digital initiatives as durable drivers. AOL CEO Interview Yahoo Finance Video
• Neutral Sentiment: Data on short interest appears inconsistent (reported as 0 shares with NaN changes) — likely a reporting glitch; not meaningful for trade decisions until clarified.
• Neutral Sentiment: Market commentary noted Hasbro’s outperformance vs. peers (Mattel) on the digital pivot — useful context but not a direct catalyst. Reuters
• Negative Sentiment: New lawsuit alleges Hasbro overprinted Magic: The Gathering cards — legal risk could raise concerns about product scarcity, brand perception and future collector-market pricing. IndyStar
• Negative Sentiment: Some short/negative commentary flags consumer stocks as at risk this quarter — headline risk could amplify volatility even if fundamentals remain intact. Benzinga

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.