Assetmark Inc. Acquires 3,627 Shares of Booking Holdings Inc. $BKNG

Assetmark Inc. raised its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 36.0% during the third quarter, according to its most recent filing with the SEC. The firm owned 13,699 shares of the business services provider’s stock after purchasing an additional 3,627 shares during the period. Assetmark Inc.’s holdings in Booking were worth $73,964,000 at the end of the most recent reporting period.

Other institutional investors also recently bought and sold shares of the company. Public Sector Pension Investment Board boosted its position in Booking by 768.2% during the 3rd quarter. Public Sector Pension Investment Board now owns 32,932 shares of the business services provider’s stock valued at $177,809,000 after acquiring an additional 29,139 shares in the last quarter. Illinois Municipal Retirement Fund raised its position in shares of Booking by 3.8% in the 3rd quarter. Illinois Municipal Retirement Fund now owns 6,450 shares of the business services provider’s stock worth $34,825,000 after acquiring an additional 239 shares in the last quarter. ICW Investment Advisors LLC purchased a new stake in shares of Booking during the 3rd quarter worth $309,000. Wedbush Securities Inc. boosted its position in Booking by 0.6% during the third quarter. Wedbush Securities Inc. now owns 820 shares of the business services provider’s stock valued at $4,429,000 after purchasing an additional 5 shares in the last quarter. Finally, Varma Mutual Pension Insurance Co boosted its position in Booking by 8.1% during the third quarter. Varma Mutual Pension Insurance Co now owns 5,324 shares of the business services provider’s stock valued at $28,746,000 after purchasing an additional 400 shares in the last quarter. 92.42% of the stock is owned by hedge funds and other institutional investors.

Booking Trading Down 3.6%

BKNG opened at $4,159.10 on Friday. Booking Holdings Inc. has a 12-month low of $4,096.23 and a 12-month high of $5,839.41. The firm has a 50 day moving average of $5,140.62 and a two-hundred day moving average of $5,242.37. The firm has a market capitalization of $134.05 billion, a PE ratio of 27.03, a P/E/G ratio of 0.93 and a beta of 1.21.

Insider Buying and Selling

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the transaction, the director owned 687 shares in the company, valued at approximately $3,566,320.05. This trade represents a 2.14% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of the business’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the transaction, the director directly owned 840 shares of the company’s stock, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 3,124 shares of company stock valued at $16,194,538 over the last 90 days. Insiders own 0.16% of the company’s stock.

More Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Gordon Haskett upgraded BKNG to a “Buy,” providing a near-term catalyst that could support the stock if earnings meet expectations. Gordon Haskett Upgrades Booking
• Positive Sentiment: Analysts and previews suggest Booking may report earnings growth and has metrics consistent with a potential beat, which can be supportive if the company delivers. Booking Holdings (BKNG) Earnings Expected to Grow
• Positive Sentiment: Deep-dive analyst-projection pieces highlight specific key metrics investors will watch in the Q4 release — guidance here could quickly shift the stock. What Analyst Projections for Key Metrics Reveal
• Neutral Sentiment: Booking.com named official travel partner of the Route 66 Centennial — a marketing/brand positive but unlikely to move near-term fundamentals materially. Booking.com Named Official Travel Partner
• Neutral Sentiment: KAYAK consumer data (Valentine’s travel picks) is positive for brand engagement but is largely PR-driven and not a near-term earnings driver. KAYAK Valentine’s Destination Study
• Neutral Sentiment: Calendar note: BKNG is projected to report earnings imminently, keeping the stock sensitive to any surprise in results or guidance. Booking Projected to Post Earnings
• Neutral Sentiment: Short-interest feeds show reported increases in February, but the published figures appear inconsistent (zero-share totals), so treat those data as unreliable until confirmed by official exchange reports.
• Negative Sentiment: A Seeking Alpha piece highlights a “challenging start to 2026” for Booking and argues recent weakness may reflect real near-term pressure on demand and margins; negative narratives like this can amplify selling ahead of earnings. Booking Holdings Q4 Earnings: Challenging Start
• Negative Sentiment: Market commentary notes BKNG underperformed the broader market today, attributing the drop to a combination of profit-taking after a strong run, cautious forward guidance risk, and the pre-earnings positioning of investors. Why Booking Holdings Dipped More Than Market

Wall Street Analyst Weigh In

A number of equities analysts have commented on the stock. UBS Group reduced their target price on shares of Booking from $6,806.00 to $6,608.00 and set a “buy” rating for the company in a report on Tuesday, February 3rd. TD Cowen reaffirmed a “buy” rating on shares of Booking in a research report on Wednesday, December 3rd. Gordon Haskett raised shares of Booking from a “hold” rating to a “buy” rating and set a $5,440.00 target price for the company in a research report on Tuesday. Benchmark raised their target price on shares of Booking from $6,200.00 to $6,400.00 and gave the company a “buy” rating in a research note on Wednesday, October 29th. Finally, Mizuho raised Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 price target on the stock in a research report on Wednesday, February 4th. Twenty-eight equities research analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $6,171.56.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.