Atria Investments Inc Sells 146 Shares of Booking Holdings Inc. $BKNG

Atria Investments Inc decreased its position in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 6.4% during the third quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 2,145 shares of the business services provider’s stock after selling 146 shares during the quarter. Atria Investments Inc’s holdings in Booking were worth $11,581,000 at the end of the most recent quarter.

A number of other institutional investors have also bought and sold shares of the business. Norges Bank bought a new stake in Booking during the 2nd quarter valued at approximately $2,210,917,000. Laurel Wealth Advisors LLC grew its holdings in Booking by 578,824.0% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock valued at $1,675,765,000 after buying an additional 289,412 shares in the last quarter. Vestor Capital LLC raised its position in shares of Booking by 658,925.0% during the second quarter. Vestor Capital LLC now owns 105,444 shares of the business services provider’s stock valued at $610,441,000 after buying an additional 105,428 shares during the last quarter. Symphony Financial Ltd. Co. bought a new position in shares of Booking during the second quarter worth $536,675,000. Finally, Rakuten Investment Management Inc. bought a new position in shares of Booking during the third quarter worth $468,252,000. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Gordon Haskett upgraded BKNG to a “Buy,” providing a near-term catalyst that could support the stock if earnings meet expectations. Gordon Haskett Upgrades Booking
• Positive Sentiment: Analysts and previews suggest Booking may report earnings growth and has metrics consistent with a potential beat, which can be supportive if the company delivers. Booking Holdings (BKNG) Earnings Expected to Grow
• Positive Sentiment: Deep-dive analyst-projection pieces highlight specific key metrics investors will watch in the Q4 release — guidance here could quickly shift the stock. What Analyst Projections for Key Metrics Reveal
• Neutral Sentiment: Booking.com named official travel partner of the Route 66 Centennial — a marketing/brand positive but unlikely to move near-term fundamentals materially. Booking.com Named Official Travel Partner
• Neutral Sentiment: KAYAK consumer data (Valentine’s travel picks) is positive for brand engagement but is largely PR-driven and not a near-term earnings driver. KAYAK Valentine’s Destination Study
• Neutral Sentiment: Calendar note: BKNG is projected to report earnings imminently, keeping the stock sensitive to any surprise in results or guidance. Booking Projected to Post Earnings
• Neutral Sentiment: Short-interest feeds show reported increases in February, but the published figures appear inconsistent (zero-share totals), so treat those data as unreliable until confirmed by official exchange reports.
• Negative Sentiment: A Seeking Alpha piece highlights a “challenging start to 2026” for Booking and argues recent weakness may reflect real near-term pressure on demand and margins; negative narratives like this can amplify selling ahead of earnings. Booking Holdings Q4 Earnings: Challenging Start
• Negative Sentiment: Market commentary notes BKNG underperformed the broader market today, attributing the drop to a combination of profit-taking after a strong run, cautious forward guidance risk, and the pre-earnings positioning of investors. Why Booking Holdings Dipped More Than Market

Insider Buying and Selling at Booking

In other Booking news, Director Robert J. Mylod, Jr. sold 40 shares of the firm’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the transaction, the director owned 840 shares of the company’s stock, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the transaction, the director directly owned 687 shares in the company, valued at approximately $3,566,320.05. The trade was a 2.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 3,124 shares of company stock valued at $16,194,538 in the last three months. Company insiders own 0.16% of the company’s stock.

Booking Stock Down 3.6%

BKNG stock opened at $4,159.10 on Friday. Booking Holdings Inc. has a twelve month low of $4,096.23 and a twelve month high of $5,839.41. The stock has a market capitalization of $134.05 billion, a price-to-earnings ratio of 27.03, a price-to-earnings-growth ratio of 0.93 and a beta of 1.21. The firm’s fifty day simple moving average is $5,140.62 and its two-hundred day simple moving average is $5,242.37.

Wall Street Analyst Weigh In

Several brokerages have commented on BKNG. BNP Paribas Exane set a $6,100.00 price target on shares of Booking in a research note on Monday, November 24th. Truist Financial set a $5,810.00 target price on Booking in a research report on Wednesday, October 29th. UBS Group cut their price target on Booking from $6,806.00 to $6,608.00 and set a “buy” rating for the company in a report on Tuesday, February 3rd. Sanford C. Bernstein decreased their price objective on Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a report on Tuesday, January 6th. Finally, Weiss Ratings reiterated a “buy (b)” rating on shares of Booking in a research report on Monday, December 29th. Twenty-eight research analysts have rated the stock with a Buy rating and nine have given a Hold rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $6,171.56.

Booking Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.