Direct Digital Holdings, Inc. (NASDAQ:DRCT) Short Interest Up 67.9% in January

Direct Digital Holdings, Inc. (NASDAQ:DRCT) saw a significant growth in short interest during the month of January. As of January 30th, there was short interest totaling 93,431 shares, a growth of 67.9% from the January 15th total of 55,640 shares. Approximately 23.0% of the shares of the company are short sold. Based on an average daily trading volume, of 14,142,133 shares, the days-to-cover ratio is presently 0.0 days. Based on an average daily trading volume, of 14,142,133 shares, the days-to-cover ratio is presently 0.0 days. Approximately 23.0% of the shares of the company are short sold.

Institutional Trading of Direct Digital

A hedge fund recently raised its stake in Direct Digital stock. XTX Topco Ltd boosted its stake in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% during the second quarter, according to its most recent disclosure with the SEC. The institutional investor owned 53,787 shares of the company’s stock after purchasing an additional 38,534 shares during the period. XTX Topco Ltd owned about 0.28% of Direct Digital worth $30,000 at the end of the most recent reporting period. 4.02% of the stock is owned by institutional investors and hedge funds.

Direct Digital Stock Down 3.2%

NASDAQ:DRCT opened at $1.53 on Friday. The business’s 50-day moving average price is $2.83 and its 200 day moving average price is $13.33. Direct Digital has a 52-week low of $1.45 and a 52-week high of $80.30. The firm has a market cap of $841,500.00, a P/E ratio of -0.02 and a beta of 5.99.

Analysts Set New Price Targets

Several brokerages recently weighed in on DRCT. Wall Street Zen upgraded Direct Digital to a “sell” rating in a research report on Saturday, January 17th. Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a research note on Wednesday, January 21st. One equities research analyst has rated the stock with a Buy rating, one has assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Direct Digital has a consensus rating of “Hold” and a consensus target price of $330.00.

About Direct Digital

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.