Cibc World Market Inc. raised its holdings in shares of Sony Corporation (NYSE:SONY – Free Report) by 39.0% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 179,590 shares of the company’s stock after buying an additional 50,406 shares during the quarter. Cibc World Market Inc.’s holdings in Sony were worth $5,170,000 as of its most recent SEC filing.
Several other hedge funds and other institutional investors have also recently modified their holdings of SONY. Fisher Asset Management LLC raised its holdings in Sony by 19.0% in the 2nd quarter. Fisher Asset Management LLC now owns 101,878,066 shares of the company’s stock valued at $2,651,886,000 after acquiring an additional 16,280,542 shares during the last quarter. Thrivent Financial for Lutherans grew its position in shares of Sony by 7,377.3% in the third quarter. Thrivent Financial for Lutherans now owns 3,374,274 shares of the company’s stock valued at $97,145,000 after purchasing an additional 3,329,147 shares in the last quarter. Raymond James Financial Inc. increased its holdings in shares of Sony by 41.6% in the second quarter. Raymond James Financial Inc. now owns 2,482,524 shares of the company’s stock valued at $64,620,000 after purchasing an additional 729,351 shares during the last quarter. Allspring Global Investments Holdings LLC lifted its position in Sony by 16.2% during the third quarter. Allspring Global Investments Holdings LLC now owns 2,293,819 shares of the company’s stock worth $65,924,000 after buying an additional 320,181 shares in the last quarter. Finally, American Century Companies Inc. boosted its stake in Sony by 15.0% during the second quarter. American Century Companies Inc. now owns 1,858,451 shares of the company’s stock worth $48,375,000 after buying an additional 242,748 shares during the last quarter. 14.05% of the stock is owned by hedge funds and other institutional investors.
Key Sony News
Here are the key news stories impacting Sony this week:
- Positive Sentiment: Major tech press overwhelmingly praises Sony’s new WF-1000XM6 earbuds — reviewers from The Verge, CNET, Lifehacker, Mashable and Forbes call them class-leading for noise cancellation and sound, which supports premium pricing and potential unit/ASP upside in the audio segment. The Sony WF-1000XM6 earbuds reclaim the noise-canceling crown
- Positive Sentiment: Sony Pictures lands Jason Momoa for a feature adaptation of the Helldivers video game (Justin Lin attached), scheduled for Fall 2027 — a marquee casting that can boost marketing momentum and downstream box office/streaming value for SONY’s movies division. Jason Momoa To Star In Sony’s Feature Take Of ‘Helldivers’ Video Game From Justin Lin; Fall 2027 Release Set
- Neutral Sentiment: Comparisons vs. Apple’s AirPods Pro 3 show Sony often bests rivals on noise cancellation and fit — good for positioning but the category remains highly competitive and dependent on ecosystem lock-in. Sony WF-1000XM6 vs. Apple AirPods Pro 3: I listened to both earbuds, and this pair wins
- Neutral Sentiment: Coverage notes a premium price for the XM6 lineup; strong reviews may justify it but higher ASPs could limit volume if consumer sensitivity rises. Sony’s new XM6 earbuds are finally here — but you’ll want to brace yourself
- Neutral Sentiment: Sony teases new colors and readies iterative headphone products while older models (WH-1000XM5) see steep discounts — this helps clear inventory and widen consumer reach but can compress average selling prices. Sony might be teasing a new color of the WH-1000XM6 headphones
- Negative Sentiment: Sony Pictures Animation has canceled at least one multi-year project and other film cancellations were reported — such development churn can lead to write-offs and indicates volatility in content slate execution, a potential near-term headwind for studio margins. Sony Pictures Animation Scraps Thai-Inspired Animated Film After Two Years in Development; The Director Shares Art and Details
Sony Price Performance
Analyst Upgrades and Downgrades
A number of analysts have issued reports on the company. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Weiss Ratings cut shares of Sony from a “buy (b-)” rating to a “hold (c-)” rating in a research report on Friday, February 6th. Wall Street Zen raised shares of Sony to a “hold” rating in a research note on Saturday, December 6th. Wolfe Research raised shares of Sony from a “peer perform” rating to an “outperform” rating in a research note on Wednesday, November 5th. Finally, Sanford C. Bernstein reaffirmed an “outperform” rating and set a $30.00 price target (down previously from $33.00) on shares of Sony in a research report on Wednesday, January 14th. Six equities research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $31.50.
View Our Latest Stock Report on SONY
Sony Profile
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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