Alphabet (NASDAQ:GOOG – Get Free Report) and Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, valuation, risk, profitability and institutional ownership.
Earnings and Valuation
This table compares Alphabet and Trivago N.V. ADS”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alphabet | $402.84 billion | 9.19 | $132.17 billion | $10.81 | 28.31 |
| Trivago N.V. ADS | $620.90 million | 0.33 | $12.69 million | $0.05 | 58.00 |
Risk and Volatility
Alphabet has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500. Comparatively, Trivago N.V. ADS has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and target prices for Alphabet and Trivago N.V. ADS, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alphabet | 1 | 4 | 28 | 7 | 3.03 |
| Trivago N.V. ADS | 1 | 4 | 1 | 0 | 2.00 |
Alphabet currently has a consensus target price of $343.90, suggesting a potential upside of 12.38%. Trivago N.V. ADS has a consensus target price of $3.87, suggesting a potential upside of 33.45%. Given Trivago N.V. ADS’s higher possible upside, analysts plainly believe Trivago N.V. ADS is more favorable than Alphabet.
Profitability
This table compares Alphabet and Trivago N.V. ADS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alphabet | 32.81% | 35.01% | 25.07% |
| Trivago N.V. ADS | 2.28% | 7.90% | 4.69% |
Institutional and Insider Ownership
27.3% of Alphabet shares are held by institutional investors. Comparatively, 4.5% of Trivago N.V. ADS shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 6.5% of Trivago N.V. ADS shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Summary
Alphabet beats Trivago N.V. ADS on 13 of the 15 factors compared between the two stocks.
About Alphabet
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
Receive News & Ratings for Alphabet Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Alphabet and related companies with MarketBeat.com's FREE daily email newsletter.
