Bread Financial Holdings, Inc. $BFH Stock Holdings Increased by Brooktree Capital Management

Brooktree Capital Management boosted its stake in shares of Bread Financial Holdings, Inc. (NYSE:BFH) by 5.1% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 164,084 shares of the company’s stock after buying an additional 8,002 shares during the quarter. Bread Financial accounts for about 5.8% of Brooktree Capital Management’s holdings, making the stock its 7th biggest holding. Brooktree Capital Management owned approximately 0.36% of Bread Financial worth $9,151,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors and hedge funds have also made changes to their positions in the company. EverSource Wealth Advisors LLC boosted its position in shares of Bread Financial by 127.2% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 711 shares of the company’s stock worth $41,000 after purchasing an additional 398 shares during the period. BOK Financial Private Wealth Inc. acquired a new position in Bread Financial during the second quarter worth $42,000. Salomon & Ludwin LLC lifted its stake in Bread Financial by 136.2% during the third quarter. Salomon & Ludwin LLC now owns 888 shares of the company’s stock worth $49,000 after purchasing an additional 512 shares in the last quarter. Strs Ohio purchased a new position in shares of Bread Financial during the first quarter worth $65,000. Finally, CWM LLC grew its stake in shares of Bread Financial by 18.3% in the third quarter. CWM LLC now owns 2,978 shares of the company’s stock valued at $166,000 after buying an additional 461 shares in the last quarter. 99.52% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Bread Financial

Here are the key news stories impacting Bread Financial this week:

• Positive Sentiment: Zacks raised near-term estimates — Q1 2026 EPS to $2.78 (from $2.47), Q2 2026 EPS to $2.47 (from $2.37), and FY2026 EPS to $9.27 (from $9.12). These upward revisions suggest stronger expected performance in the coming quarters, supporting near-term earnings momentum.
• Positive Sentiment: Zacks also bumped Q1 2027 to $2.30 (from $1.99) and Q2 2027 to $2.41 (from $2.37), indicating improved early‑2027 visibility versus prior forecasts.
• Neutral Sentiment: Zacks maintained a “Hold” rating across its notes — signaling the firm sees limited upside from current levels absent clearer fundamental catalysts.
• Neutral Sentiment: Zacks published an FY2028 estimate of $10.76 (new), giving a longer‑term baseline but not yet changing the analyst stance materially.
• Negative Sentiment: Zacks lowered several later-quarter estimates — Q3 2026 to $3.02 (from $3.10), Q4 2026 to $1.00 (from $1.18), Q3 2027 to $3.68 (from $3.91), and Q4 2027 to $2.09 (from $2.29). These cuts reduce visibility for back‑half performance and could cap longer‑term valuation expansion.
• Negative Sentiment: FY2027 estimate was trimmed to $10.48 (from $10.56), signaling modest downward revision to multi‑year growth expectations and leaving upside dependent on execution or better macro trends.

Bread Financial Price Performance

Shares of BFH opened at $72.51 on Monday. The firm has a market capitalization of $3.31 billion, a price-to-earnings ratio of 6.69, a PEG ratio of 0.46 and a beta of 1.26. The firm’s fifty day simple moving average is $74.52 and its 200-day simple moving average is $66.51. Bread Financial Holdings, Inc. has a twelve month low of $38.21 and a twelve month high of $82.03. The company has a current ratio of 1.17, a quick ratio of 1.19 and a debt-to-equity ratio of 0.27.

Bread Financial (NYSE:BFH) last issued its earnings results on Thursday, January 29th. The company reported $2.07 EPS for the quarter, topping analysts’ consensus estimates of $0.40 by $1.67. Bread Financial had a net margin of 11.02% and a return on equity of 17.92%. The firm had revenue of $975.00 million during the quarter, compared to the consensus estimate of $954.74 million. During the same quarter in the previous year, the firm posted $0.41 earnings per share. Equities analysts forecast that Bread Financial Holdings, Inc. will post 6.45 EPS for the current fiscal year.

Bread Financial announced that its Board of Directors has authorized a stock repurchase program on Thursday, October 23rd that authorizes the company to buyback $200.00 million in shares. This buyback authorization authorizes the company to buy up to 7.1% of its stock through open market purchases. Stock buyback programs are generally a sign that the company’s management believes its shares are undervalued.

Bread Financial Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Friday, February 27th will be given a dividend of $0.23 per share. This represents a $0.92 annualized dividend and a dividend yield of 1.3%. The ex-dividend date of this dividend is Friday, February 27th. Bread Financial’s dividend payout ratio (DPR) is 8.49%.

Analysts Set New Price Targets

Several research firms recently issued reports on BFH. Weiss Ratings reissued a “buy (b-)” rating on shares of Bread Financial in a research note on Monday, December 29th. The Goldman Sachs Group upgraded shares of Bread Financial from a “sell” rating to a “hold” rating and set a $84.00 price target on the stock in a research note on Tuesday, January 6th. Barclays increased their price target on shares of Bread Financial from $61.00 to $64.00 and gave the stock an “underweight” rating in a research report on Friday, January 30th. JPMorgan Chase & Co. restated an “underweight” rating and issued a $72.00 price objective on shares of Bread Financial in a report on Thursday, December 4th. Finally, Wall Street Zen raised shares of Bread Financial from a “buy” rating to a “strong-buy” rating in a research note on Friday, January 23rd. One equities research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, six have assigned a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat, Bread Financial has an average rating of “Hold” and a consensus target price of $80.09.

About Bread Financial

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.